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Marketing, - Assignment Example
Perfection Foods is one of the most popular and leading exporters as well as manufacturers of high quality cup cakes. Incepted in the early part of the 21st century, the organization named Perfection Foods currently has a highly and widely diversified product line comprising of high quality hand made cakes. …
Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level.
The organization has segregated its functions in two fronts. One front comprises of handling the manufacturing of the highly diversified product lines while the other one concentrates on handling the orders for the product lines from the international markets
The company is very established and has three sites in the UK region, of which two of them are used for manufacturing of product lines while the third one acts as a centre for international distribution of the company’s highly demanded and much sought after products. The company currently caters to the demands of bakery products arising out of UK and European region and supplies their products to retailers and wholesalers of the region. For the purpose of gaining as well as maintaining dominance in the local bakery market, the company started to provide their product offering to various national level wholesalers and retailers in the UK region like Batley, Makro, Asda, Morrison’s, etc. As of the recent times, the company by the process of working with key partners in the international front has a significant amount of market presence in around 10 countries in the European arena. (Perfection Foods Ltd, 2012).