business to business marketing - Assignment Example

Only on StudentShare

Extract of sample
business to business marketing

The food and the commodities were dispersed widely and were also available in abundance, during certain times of the year. Earlier, people had the tendency to consume their choice of food or commodity at the location or after moving the goods to a preferred site and hoarding them for later use. However, the absence of well-developed storage and transportation systems had brought in difficulty for them to consume these goods. As a result, the movement of the goods was limited to an individual depending how he/she moves it. The main problem that was faced by them was the perishable nature of the goods, which forced them to gather the needful frequently. The restrictions faced by the people in storage and transportation had made them live in places closer to the source of production in order to facilitate easy consumption (Ferrell and Hartline, 2010). Thus, the concept of logistics was not prominent and proficient in those days because of its cost. The cost of logistics was quite high which therefore restricted the traders and the business to transport the goods and commodities from one place to another. It was a big problem for the mass to stay close to the source of the production since the traders or the business did not provide them with the facility of transportation of the goods to their homes. ...
Download paper

Summary

Marketing Table of Contents Introduction 3 Logistics- Defined 4 Impact on Supply Chain Management of a company 5 Conclusion 8 Reference List 10 Introduction The origin of the concept, Logistics, was noticed before the birth of Christ and was employed by the Greek generals (Leon, the Wise and Alexander, the Great) to procure food, ammunitions and clothing for their army…
Author : considinecassie

Related Essays

Business to Business Marketing
The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional means and also other sophisticated modes which depend on the use of internet and digital media. Traditional tools of marketing...
12 pages (3012 words) Assignment
Business to Business Marketing
The paper tells that the Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are business people having higher bargaining power, the company who is involved in this section needs to put more effort to attract the customers. To attract the customers, personal selling is more preferable rather than advertisement in this type of marketing, as the organizations rarely pay attention to the advertisement. The customers in this context are mostly organizations themselves and tend...
4 pages (1004 words) Term Paper
Business to Business Marketing
This research will begin with the presentation of advantages and disadvantages of trading block. A trade block represents a group of countries who make an agreement among themselves that they will not trade with the countries except the member countries. It is an economic integration has some significant economic advantages. Some important advantages are the followings.
...
13 pages (3263 words) Essay
Business to Business Marketing
The company is based in Cambridge, United Kingdom and employs around 25 staff. Business-to-business relationship plays a major role in the long run. During the periods of economic downturn also business relationships have proved to be extremely helpful to an organisation by minimising the amount of threats and uncertainties in the business. The objective of the paper is to analyse the marketing mix concept in terms of Triangle Creative Ltd (TCL) and to evaluate which marketing mix approach would be more effective in the business-to-business sector for TCL. Certain suggestions have also been...
12 pages (3012 words) Essay
business to business marketing
t climate, while still cost cut. In addition the sales team need be organised based on customers and products. 1.0 INTRODUCTION Over the past two years most small and medium businesses have been badly impacted by the recent economic downturn with TCL not having been spared from the impact. During this period most businesses are cutting costs in order to remain competitive in the business, this grossly affects TCL’s business as its revenue stream is mostly reliant on the marketing budgets that companies set. Over the past year, with reduced business, TCL recorded a drop in revenue by 25%, and...
12 pages (3012 words) Essay
Business to business marketing
3). Most of the large firms which produce goods such as production, steel and equipment along with computer memory chips cater to the business market customers and the organizations do not directly interact with its customers. The introduction of the laser printers along with the personal computers had brought HP which was a B2B marketer into consumer market. Conversely, Apple strength has also extended towards the business market as its iPad were being used or tested in more than 75% of the fortune 500 companies just after a month of its launch. Corporate using iPad includes J.P. Morgan...
11 pages (2761 words) Assignment
business to business marketing
Blocker et al., (2012) asserts that the sales force is the driving force that plays an integral part of ‘translating customers’ voice back into the firm’. Needless to say that without an apt sales force, the business is deemed to fail. Thus on that premise, this paper strives to shed light on the importance of the sales force to promote service delivery by SPSL, identify available options regarding organization of this sales force, give a critical evaluation of the extent to which relationship available and business networks likely to enable SPSL to establish a new office and discusses...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!