Yahoo! Inc. Strategic Analysis - Case Study Example

Only on StudentShare

Extract of sample
Yahoo! Inc. Strategic Analysis

Yahoo’s main competitor is Google that is constantly bringing, in new digital products, to stay on top of the market. The major targets that the company concentrates on are the Users, the advertisers and publishers. By offering their services to these groups of people, they generate income that will enable them continue running the company. Over the years, the company has been implementing various strategies that would enable it improve the services offered and the amount of revenue collected. Such moves included hiring competent employees, introducing more services and setting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market environment, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has put, in place, to compete favorable in the market. With other big players like Google in the market, the strategies put in place by the company would ensure fairness in the market competition. The Yahoo Inc strategies Internal analysis The Yahoo Inc Company has largely placed its focus on products and people since this form the basis of their operations. ...
Download paper

Summary

Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market…
Author : deanwyman

Related Essays

PepsiCo Strategic analysis
In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. This paper fundamentally is a strategic analysis of PepsiCo, by keeping in consideration the internal and external forces and resources that can help the company to become a market leader. In the light of the research conducted on markets, in which PepsiCo is incorporated, the author of this report suggests business and corporate level strategies that can be utilized for succeeding in market place. Undoubtedly, Pepsi is...
14 pages (3514 words) Term Paper
Competitive Forces and Strategic Issues in the Smartphone & Tablet Industry. Apple Inc.
According to Utterback and Abernathy (1975) such a shift in a company’s strategic focus can be a major challenge but also have important competitive benefits. The challenge arises for example from the need of organizational restructuring and acquiring new capabilities to enable a successful transition from products to processes. The important benefits in this case were that the change in strategic shift allowed the organization to take advantage of the effects of the technological discontinuities to the industry. ...
24 pages (6024 words) Assignment
Apple Inc. Business Analysis
The organization’s current strengths are multi-varied. Perhaps Apple’s greatest current strength is its competitive advantages. From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing ("Apple computer, inc.," 2011). Today among Apple’s strongest products are the iPhone, iPod, iPad, and the Mac book. These elements have a strong presence in everyday recreation uses, artistic practices, and education. In addition, they are supported by Apple’s globally...
4 pages (1004 words) Essay
Apple, Inc. Business Analysis
Apple Incorporation was established in the year 1976 by Steve Jobs and Steve Wozniak and has its head office in California. The company enjoys a well reputed history over quite an extended period in the field of manufacturing, designing as well as in marketing. These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market with regard to its MP3 players and iPod...
5 pages (1255 words) Essay
Apple Inc. Business Analysis
The reasons of investing as mutual fund manager in Apple are given, and the paper concludes with a summary of the business analysis. Apple Inc. Business Analysis. Company Background. Apple was incorporated in California in 1977. Apple Inc. and its subsidiaries develop, manufactures and sells its products including personal computers, media devices, mobiles, and digital music players. The Company also sells various related software, peripherals, services, networking solutions, and third party digital content and applications. Apple products and services comprise of iPod, iPhone, Mac, Apple TV,...
6 pages (1506 words) Essay
The External Environment of Microsoft Inc. (Computer Operating System Industry)
It has been ranked 37th in the Fortune 500 list in 2012 (“Fortune 500”). Industrial Structure As mentioned earlier Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry and the Internet Software and Services industry. If we look at the global software industry it mainly comprises of application software, software for home entertainment and systems software. The global IT Services industry is not that relevant to Microsoft because it comprises of the data processing and outsourcing market. The internet software...
7 pages (1757 words) Research Paper
Strategic Analysis of Apple
The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the financial year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has presence in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012; Gallo, 2012). ...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!