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Yahoo Inc. Strategic Analysis - Case Study Example

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Yahoo Inc. Strategic Analysis

Yahoo’s main competitor is Google that is constantly bringing, in new digital products, to stay on top of the market. The major targets that the company concentrates on are the Users, the advertisers and publishers. By offering their services to these groups of people, they generate income that will enable them continue running the company. Over the years, the company has been implementing various strategies that would enable it improve the services offered and the amount of revenue collected. Such moves included hiring competent employees, introducing more services and setting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market environment, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has put, in place, to compete favorable in the market. With other big players like Google in the market, the strategies put in place by the company would ensure fairness in the market competition. The Yahoo Inc strategies Internal analysis The Yahoo Inc Company has largely placed its focus on products and people since this form the basis of their operations. The company’s major goal was to bring quality products into the market. In a bid to improve its existence, the yahoo company produced new products such as the new and improved version of the Yahoo mail. Different from the initial versions, this new version could be accessed on other mobile devices such as iPhone, windows 8, iPod and Android OS. The introduction of this new version greatly changed the market competition since many people could access yahoo services from their devices. At the same time, the new Yahoo mail version was blended with flicker, a photo sharing application that enable users to capture and share their photos easily across the social media networks such s facebook, twitter or Tumblr among other through email. At the same time, in a bid to improve the internal structure of the company, talented persons were hired and placed into administrative posts. Relatively, the company acquired mobile phone application developers who would enable them to invent applications that would bring their services closer and closer to the customers. Through this team, the company established a professional team of engineers, designers and managers who would ensure the company attains its set target. In order to ensure the company maintains exemplary performance, a hiring system was put in place that was rigorous and intensive. Employee performance was also evaluated quarterly, with a provision of perfect working environment for all of the workers. Within the management system, the company developed a policy that would enable it monitor the performance of its products and services across the web. Such system was also designed to address the internal issues that the company faced. The incorporation of these internal factors was meant to place the company in a competitive position that would ensure better products and services offered to the customers. This system also ensured accountability on the side of every employee as well as the other people working in the company. External analysis In terms of external factors, the company has set up various strategies to enable it interact well moreover, competitively in the business environment. This implies that they had to launch new products that would attract many people towards using their services. Thus, in order to provide a lasting advertising solution, the company decided to launch a yahoo genome. This advertising platform was meant to ease ...Show more
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Summary

Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market…
Yahoo Inc. Strategic Analysis
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