Yahoo! Inc. Strategic Analysis

Yahoo! Inc. Strategic Analysis Case Study example
College
Case Study
Marketing
Pages 5 (1255 words)
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Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market…

Introduction

Yahoo’s main competitor is Google that is constantly bringing, in new digital products, to stay on top of the market. The major targets that the company concentrates on are the Users, the advertisers and publishers. By offering their services to these groups of people, they generate income that will enable them continue running the company. Over the years, the company has been implementing various strategies that would enable it improve the services offered and the amount of revenue collected. Such moves included hiring competent employees, introducing more services and setting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market environment, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has put, in place, to compete favorable in the market. With other big players like Google in the market, the strategies put in place by the company would ensure fairness in the market competition. The Yahoo Inc strategies Internal analysis The Yahoo Inc Company has largely placed its focus on products and people since this form the basis of their operations. ...
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