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discussion board 5 - Essay Example
Author : junior04
Pages 5 (1255 words)
Discussion Board 5 Instructor: Institution: Introduction The paper considers the various export market plan for children games and toys. The two exports markets plans under consideration include ToyLearn export marketing plan and Toys “R” us market plan…
The industry provides children with a good platform that enables them to learn their environment, grow, and to have a cordial relationship with their parents. The various products from this industry include Toys, online games, and other manual games. In the recent past, the industry has experienced high level of competition from both the veteran firms and new firms (McDonald, 2011). Owing to the cutthroat competition that has characterized the industry; several firms are exploiting expansion strategies such as exports in order to increase their fortunes in the market. In order to realize increased exports for their products in foreign markets the companies have adopted sound export marketing plans. Similarities between the exports plans The various exports plans that exist in the industry have a striking similarities, which defines them. The major similarity between the marketing plans for ToyLearn, Toys " R " us and my own marketing plan is that they all target the children. Toys and children's games target specific age group, which is children. It is important. Therefore, that the market plan is designed in such a way that when it is implemented it will be appealing to the children who are the main targets. ...