Discussion Board 5 Instructor: Institution: Introduction The paper considers the various export market plan for children games and toys. The two exports markets plans under consideration include ToyLearn export marketing plan and Toys “R” us market plan…
The industry provides children with a good platform that enables them to learn their environment, grow, and to have a cordial relationship with their parents. The various products from this industry include Toys, online games, and other manual games. In the recent past, the industry has experienced high level of competition from both the veteran firms and new firms (McDonald, 2011). Owing to the cutthroat competition that has characterized the industry; several firms are exploiting expansion strategies such as exports in order to increase their fortunes in the market. In order to realize increased exports for their products in foreign markets the companies have adopted sound export marketing plans. Similarities between the exports plans The various exports plans that exist in the industry have a striking similarities, which defines them. The major similarity between the marketing plans for ToyLearn, Toys " R " us and my own marketing plan is that they all target the children. Toys and children's games target specific age group, which is children. It is important. Therefore, that the market plan is designed in such a way that when it is implemented it will be appealing to the children who are the main targets. The fact that the entire three export market plans utilize all the media platforms to popularize their products is yet another similarity among the various marketing plans under review. It is worth noting that in order to reach the foreign and the domestic markets, all forms of media such as print, audio, visual, and the Internet has to be utilized. The internet is the latest addition to the media forms, which has grown rapidly in popularity. McDonald (2011) says that children are not left behind in as far as the Internet is concerned, kids from developed economies such as Europe and America is exposed to the Internet at a tender age. It is due to this reason that the marketing plans targets the Internet as a vehicle to popularize their various products. The internet as a form of media has several potent capabilities, which makes it the media platform that has the widest coverage. In fact, the social media is yet another aspect of the Internet that is utilized by the three marketing plans in order to reach the target audience. Almost everyone is into the various popular types of social media, which include Facebook, Twitter, and LilnkedIn. The three marketing plans have developed vibrant positioning techniques, which are responsible for ensuring success in marketing. The companies have positioned themselves as the company, which offers unrivalled medical services in America. The other positioning strategy is the fact that the company offers quality toys and other games at reasonable prices. The company is located at various strategic locations in America, which allows it to be accessible to various people seeking toys and other children games. McDonald (2011) asserts that exporting is one of the important elements of global business strategy that plays a significant role in making globalization a success. Exporting is the selling of products in international markets. The success of exporting as an approach to international global strategy is highly dependent upon the input of the government. Government must develop interest and acknowledge the immense input of exports in economic development. The procedures involved in facilitating exports of ...
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