brand portfolio project (advertising)

brand portfolio project (advertising) Case Study example
Undergraduate
Case Study
Marketing
Pages 7 (1757 words)
Download 0
Author: Instructor: Course Title: Date: Hardee’s: Brand Portfolio Project Advertising Company History Hardee’s was started in 1960 by Wilber Hardee, who opened the first restaurant in Greenville, North Carolina (Hardee’s). The Hardee’s restaurant served customers with ‘charco-broiled’ hamburgers and offered fast service to customers; as well (Hardee’s).The Hardee’s restaurant had a uniform design…

Introduction

The Hardee’s restaurant formed its own manufacturing and distribution group. The group was known as the Fast Food Merchandisers. After five months of operation, the Hardee’s restaurant had his first franchisee. The Hardee’s restaurant was initially known for its biscuits in the 1970s. The restaurant was acquired in 1997 by Carl’s Jr. This is because Hardee’s had overdone expansion, lacked product innovation and lacked aggressive public relations. Hardee’s had failed to strategically position its restaurants and products, and differentiate itself from its competitors (Michman and Mazze 42). In 2003, Hardee’s concentrated on producing Angus beef thick burgers. This gave the Hardee’s restaurant a competitive edge, and the restaurant became a leader in quick service, in terms of quality and taste. Currently, the Hardee’s burger chain has become common and a favorite to many both in the Mid Western and South Eastern United States. The Hardee’s restaurant, currently, leads in the creation of delicious foods and fast food experience. Also makes edgy and memorable advertisements (Hardee's). ...
Download paper
Not exactly what you need?

Related papers

Brand development plan
Positioning…………………………………………………………………8 v. Secondary Association……………………………………………………9 vi. Legal Protection……………………………………………………………10 Communicating the new brand…………………………………………………………….10 i. Marketing…
Product or brand success
In this case, exiting investments can be accelerated, eliminated or de-prioritized. Again, the resources within the business can be allocated or re-allocated to active investments. Normally, portfolio decision approach is characterized by changing and unforeseen information, vibrant opportunities, various objectives and strategic considerations among many others. Also, a variety of decision makers…
Marketing Portfolio Project
The company has been first in terms of innovation, quality as well as customer satisfaction in around 50 countries. The key to success for the company is its commitment towards the company-wide values (International EZUP, 2012). Mission Statement and Goals The main objective of the company is to focus towards honesty, people, customers as well as innovation. It also places greater emphasis at…
Effect of Advertising in Brand Promotion
with Established Businesses 34 4.3 Analysis and Discussion 37 5.CONCLUSIONS, IMPLICATIONS & RECOMMENDATIONS 43 5.1 Conclusions 43 5.2 Recommendations and Implications for Businesses 45 5.3Revisiting Aims and Objectives 47 5.4 Research Limitations 48 5.5 Areas of Future Study 48 5.6 Concluding Remarks 49 References 50 Appendix-I 55 1. INTRODUCTION In today’s competitive world, businesses can only…
Brand analysis report BONDS
However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity. In order to further enhance its brand equity, BONDS is also required to innovate further the way its competitor aussieBum is. Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage. Customers must also be assured…
Advertising Management and Brand Delivery
Before criticizing statement, one has to understand the perspectives and viewpoint David Ogilvy (who has built one of the largest advertising agencies in the world) in order to address key assignment questions in precise manner (Rieck, 2013). David Ogilvy viewed advertising as the source of promoting products and helping the company to sell items which can help the firm to generate revenue.…
Brand Portfolio Project (advertising)
In 1964, the first year of its operation, the company sold about1300 pairs of shoes generating revenues of about $8000 dollars. The company acquired a full-time employee in 1965, with an annual turnover of close to $20000. With the increased sales volume and growth in stock, the company opened its first retail store in 3107 Pico Boulevard in Santa Monica, California in 1966. Because of the rapid…