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Pages 13 (3263 words)
(Student Name) (Instructor’s Name) (Course Name) 14th December 2013 Executive summary The use of biodegradable products has been performing poor in the market since the products has perception from past that they have negative impact to the environment and the society as a whole.
The paper will critically look at the marketing plan which has been adopted by BioGood to enable it change the perception of consumers towards the use of biodegradable plastic products, the company mission and vision considered to attain the objective of the firm. The paper still is going to discuss the market situations such as addressing SWOT analysis, marketing mix and marketing segmentation. Further, the paper will discuss the financial objectives of the firm for the first three years, objectives and issues of BioGood will be looked upon and discussed in length so as to understand the firm well and the products it is going to offer. Additionally, the paper will discuss the metrics that are used in marketing plan and their implementation. Marketing plan Internal situation Internal situation of BioGood include the management like finance, development slot, purchasing, operations and accounting. The departments must work together to achieve the goals of the firm, for example the accounting will have to approve any budget the firm considers of help to make the customers satisfied. The marketing managers must ensure that BioGood Company provides the necessary resources that will facilitate the use of biodegradable plastic to be of help to the consumers. ...
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