Marketing about people motivation and behavior toward TOMS shoes - Research Paper Example

Only on StudentShare

Extract of sample
Marketing about people motivation and behavior toward TOMS shoes

Hoboken, N.J: Wiley. 13 Mycoskie, B. (2012). Start something that matters. London: Virgin. 13 Russo, M. V. (2010). Companies on a mission: Entrepreneurial strategies for growing sustainably, responsibly, and profitably. Stanford, Calif: Stanford Business Books. 13 Tables 14 8. Figures 19 9. Appendix 24 1. Abstract People motivation and behavior are essential towards products. This marketing research paper attempts to analyze people behavior and motivation towards TOMS shoes. The main concentration of the study is about women perspectives towards TOMS shoes. This is a research that entails secondary and primary data collection methodologies. Where secondary data consists of literature review and primary data concerns survey and questionnaire findings. To analyze the attitude of women towards TOMS shoes, TOMS shoes marketing strategies is a factor that must be assessed (Russo, 2010). There is a stiff competition within shoe industry and motivation factors each corporation undertakes either draw positive or negative perception from consumers. Customers who have an optimistic attitude about a superstar that promotes TOMS may in turn have an optimistic perception about TOMS, which will boost their motivation and actual behavior of buying their products. 2. Introduction TOMS is a brand that many people have supported due to their cause marketing strategies. ...Show more

Summary

Marketing research about people motivation and behavior toward TOMS shoes Institution Table of Contents Table of Contents 2 1.Abstract 3 2.Introduction 4 3.Literature Review 5 3.1. Research question 8 4.Methodology 8 4.1. Data collection 8 4.2…
Author : deonprosacco
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing research about people motivation and behavior toward TOMS shoes"
with a personal 20% discount.
Grab the best paper

Related Essays

How to increase customers commitment and loyalty to the products
Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by recommending the product to others
9 pages (2250 words) Research Paper
Consumer behavior - marketing strategy
Tatum states, “Consumer behavior consists of the actions that consumers take in regard to making decisions about purchasing various goods and services”. The study of consumer behavior focuses on the factors that make consumers buy or reject a product.
8 pages (2000 words) Term Paper
The impact of Brand Extension on Brand Personality. Caterpillar and Burger King
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
46 pages (11500 words) Dissertation
Marketing Research
Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks.
4 pages (1000 words) Essay
Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
It already has a considerable presence in the region. The percentage of Franchisee stores is relatively low. However, lately it has been facing stiff competition from stand alone coffee stores in almost all existing locations. As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model.
13 pages (3250 words) Essay
Marketing Research
This research method does not alter variables or introduce variations neither does it impose the operational definitions of the research variables on the participants. Rather this research method it lets the meaning of the concepts develop from the participants.
12 pages (3000 words) Essay
A marketing research on consumer behavior, focusing on car selection on the brand-Honda
Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product.
10 pages (2500 words) Research Paper
Marketing and Promotional Tools
According to the report new marketing strategies have been developed and widely adopted by various companies across the world. Companies have been forced to restructure their systems in order to enhance compatibility with the new changes. Evolution of marketing techniques has aided various organisations.
6 pages (1500 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT