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Quantitative market report carried out on a professional photo service by Marketest (marketing company). - Research Paper Example
Author : harold77
Pages 10 (2510 words)
Name: University: Course: Tutor: Date: Quantitative market research report: professional photo service 1. Introduction It is apparent that photography plays a critical role in making memories of people alive. Every individual, organization and groups of people want to keep memory of certain events and occurrences for future reference…
In addition, although the main aim of taking photos is for memory purposes, many people have gone beyond this tradition belief, and incorporated other aspects such as taking photos for fun, marketing strategies for business among other aspects (Davis 11). In this regard, most people in the UK have decided to seek professional help in matters pertaining to photography services. This is because professional photographer may have a variety of services such as editing photos, adding literature in them and even blending them to bring out the desired purpose of the customer (Allen 7). On the other hand, it is apparent that there a great need to have professional photo services for such purposes. 2. Literature review Importance of using professional photo services for business Due to high competition in the current markets, businesses have decided to spice their marketing strategies in order to develop and maintain competitive advantage that would enable them thrive in a highly competitive market. In this regard, professional photo services play a critical role in informing customers of new and exciting products (Adrian 49). For instance, a hotel may decide to use professional photo services to display some of their new foods. ...