Contemporary Retailing - Essay Example

Only on StudentShare

Extract of sample
Contemporary Retailing

Contemporary Retailing

The question outlines about the approach of the retailers which has undergone a radical shift in the last 30 years. The question of discussion in this context will be how retailers have moved from being market – driven company to a market driving company. This shift has been termed as growth by various industry experts and practitioners around the world. The study will therefore mainly discuss about the factors that led to this drastic change and growth of the retailers. In addition, the potential implication of the same will be evaluated in the context of current market scenario. Before getting into deep, the study will throw light on the differences between the concepts of ‘market driven’ and ‘market-driving’. There are drastic differences between the two concepts; a company which is market driven mainly reacts to the need of the customers. These companies generally bring the changes in their system on the basis of the changes in consumer dynamics. On the contrary, companies which are deemed as market driving are more future oriented and have better ability to envisage the future. These companies constantly come up with new products and services and surprises customers with their innovative offerings. Now the statement which will be evaluated is ‘retailers have moved from being ‘market-driven’ to being ‘market-driving’ in that their power has increased significantly in the last 30 years’. ...
Download paper

Summary

The emphasis or the discussion of this study, will be on the interior store environment of retail outlets. The interior store environment is not just about the interior looks of the building, but it also encompasses factor such as product placement, movement space and overall functionality of a business…
Author : vangleason

Related Essays

Working Title: Brand packaging: How relevant is it to the customer
Working Title: The Relevance of Brand Packaging to Coca Cola’s Marketing Strategy…. 1: Introduction/ Justification The concept of branding and packaging are considered as the most significant constructs in the field of marketing. The term "branding" pertains to the description of the product's name and design. It serves as the factor that adds distinction to other products in the market, which differentiates it among competition (Vargo & Lusch, 2004). On the other hand, "packaging" is marketing instrument that is utilized to reflect the personality that the brand intends to project. In...
14 pages (3514 words) Dissertation
answer questions
Film covers motion pictures that entertain, enlighten, inspire, and educate audiences. Businesses place commercials of products in between films to appeal to consumers. The internet is an interactive electronic mass media tool and has the capacity of addressing global markets. It facilitates the transfer of information across vast geographical dimensions within a short duration. Blogs are websites that have regular entries on events, descriptions and commentary, and such can be used to market products to a distinct audience on a regular basis. The print media on the other hand, make use of...
3 pages (753 words) Research Paper
answer questions
102). It became apparent that mass advertising and promotional programs were quickly losing their effectiveness. Several new segments began to appear and it was becoming costly for companies to satisfy these customers with the same approaches. Southeast Asian companies entered the markets and began using their core competency of operational efficiency to lure customers and price competition to beat competitors. However, the same did not translate into sustainable competitive advantage for most of the players as brand loyalty and profit margins continued to decrease (LeSueur, 2007, p. 98)....
12 pages (3012 words) Assignment
there are questions I need to answer to them I will write it in assigment criteria.
Alternatively, the market structure can be defined as oligopoly in view of the fact that that there are other key players within the market who are “peer competitors” (James, 2010, p. 211). The key aspects of existing corporate objectives of Toyota Motors, with respect to its marketing plan are (1) Mission Statement, (2) Targets of the Business, and (3) Sustainable Competitive Advantage. The Toyota Motor’s mission statement is termed as a “Global Vision” (Liker & Meier, 2011, p. 111) on the company’s website. The company aims to lead the way to the potential of mobility, inspiring...
15 pages (3765 words) Assignment
exams questions answer
PEST is one of such mechanism that is used for the analysis of the macro environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India. PEST Analysis PEST focuses on four important environmental factors that are to be scanned like political, economic, social and environmental. Each of these parameters are defined via this analysis and it influences the scope and activity of the...
11 pages (2761 words) Assignment
Answer the 4 questions at the end of the case study
It is evident from the report of McGowan (2004) that putting denial of market access for Mexico is unjustified due to the fact that other countries like fishing agencies of Costa Rica and Ecuador and even USA are also purse seine method to catch tuna; therefore only increasing world demand as the United States was not integrating with a particular market. Figure 1 illustrates the negative impacts to supply and demand that the imposition of an embargo imposes. Figure 1 Imposing embargo not only created trade barriers for Mexico but also caused a loss of millions of dollars for the countries...
5 pages (1255 words) Case Study
Marketing Principles of National Basketball Association (NBA)
The major competitor of NBA is MLB (Major League Baseball). MLB constitutes one of the major professional sports league in North America. The attendance in stadium and the revenue hence generated is higher in MLB than in case of NBA. But the noticeable star players are much more in NBA than in MLB. The national imaginations are not captured by MLB personalities. But NBA players are well known even outside the basketball circles. There are not any major differences in the national TV ratings of both leagues. Most of the money is generated through local sports TV networks. Basketball is...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!