We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

A Micro and Macro Analysis of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry - Essay Example

Comments (0) Cite this document
Summary
The paper presents external forces impact on BlackBerry through PESTEL analysis, providing insight into the factors affecting the company and the industry at large. The paper helps in formulating a strategy that would give thrust to Blackberry and propel it to a competitive position…
Download paper
GRAB THE BEST PAPER
A Micro and Macro Analysis of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry
Read TextPreview

Extract of sample
A Micro and Macro Analysis of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry

This research will begin with the statement that Blackberry is one of the multinational electronic product suppliers in the world that has managed to dominate the mobile industry market for a long time now in the history of the mobile industry. The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products. Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especially during the 9/11 crisis, in which it was able to send messages where other devices had failed. In addition, during the anthrax scare, blackberry also emerged a superior means of wireless communication, and the two incidences earned it a reputation for security and reliability. BlackBerry recorded a revenue of $18.435 billion and profit of $ 1.164 billion in 2012. The company’s main competitors are Google Inc., Nokia OYJ, Apple Inc., and Samsung Electronics Co., Ltd. However, the mobile industry environment has considerably changed, and the intensity of competition has greatly put the supplier at a lower bargaining end. As Husso points out in his research, scholars have taken a keynote of the change in the dynamic mobile environment that has threatened to push most organizations out of the market. Despite the fact that the company is performing well financially, it is not immune to the pressures of external forces. Currently, most researchers have established that new market entrants, change of technology, and development of new government regulations have all heightened the competition. Consequently, the organization has engaged in research-driven strategic management to react to the changes in the market force and to remain profitable in this industry. The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market. This scholar pointed out that competition has reduced the cost mobile products so much that business priced-market strategies have become obsolete in this market. The research of Ryan has been followed by numerous researchers seeking to evaluate various aspects of the mobile industry environment. Researchers such as Kim and Tallberg have paid particular attention to the mobile handset market and the competition that has emerged in the recent past. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A Micro and Macro Analysis of the Mobile Industry Environment Using Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/115386-mobile-industry-environment-using-the-pestel
(A Micro and Macro Analysis of the Mobile Industry Environment Using Essay)
https://studentshare.net/marketing/115386-mobile-industry-environment-using-the-pestel.
“A Micro and Macro Analysis of the Mobile Industry Environment Using Essay”, n.d. https://studentshare.net/marketing/115386-mobile-industry-environment-using-the-pestel.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Macro and micro economics analysis
The organization produces Automobiles, Engines, Commercial Vehicles and motorcycles. Toyota operates in global market and the demand of every products of Toyota is highly recognized in international market place. The study will reveal the Microeconomics and Macroeconomics aspects of Toyota Camry in Indian Market.
16 Pages(4000 words)Research Paper
Business Analysis using PESTEL
But due to the low range offered by the electric cars on production at present, companies have started thinking on developing more powerful batteries. This report will analyse the trends that are most important for companies to consider in the future while developing powerful batteries.
14 Pages(3500 words)Essay
Political Environment Case Study Analysis
Therefore, the newly elect governor is inexperienced, and his political agenda is based on advocating for retributive justice. Convincing as it may appear, by justly imposing punishment as deserved through reciprocity, it does not reduce recidivism (Honderich, 1969).
3 Pages(750 words)Research Paper
MIcro and Macro Economic Analysis
It is also a company that is listed in the stock exchange and has been performing quite well in recent years. The demand for petroleum products is mainly influenced by their prices and the growth rates being witnessed around the world. Many countries have achieved tremendous population growths and require to support their manufacturing industries that mainly depend on petroleum products.
5 Pages(1250 words)Assignment
Macro and Micro Analysis
Consequently most governments have had to re-think their security strategies and allocate special budgets to counter this potent threat of terrorism. Unfortunately, unlike in a conventional war where enemies were known, terrorism has brought conflicts to our very own neighbourhood, and made each and every citizen a potent soldier, victim or even aggressor to challenge, identify, report or fight any indication of a terrorist plot.
10 Pages(2500 words)Essay
Business Environment Analysis
The company has the only range of 100% pure fruit smoothies that uses fresh, rather than concentrated juice." (Innocent drinks, 2004) "The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develops four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies.
6 Pages(1500 words)Case Study
Political Environment Case Study Analysis
The issue on reduction of funding for correctional facilities is very much supported by different groups and organizations. For instance, many people believe that more of the budget must be allotted for higher education, in consideration to the present state of educational infrastructures and expensive tuition fees.
2 Pages(500 words)Essay
Macro & Micro Environmental Analysis
According to the report decisions and strategies should fit in with the environmental conditions and some factors should be modified to suit the organisational needs. Companies operating within today’s globalised economy are affected by a wider and more turbulent globalised macro environment and therefore pose greater managerial challenges.
15 Pages(3750 words)Essay
PESTEL analysis for Embraer Case Study
Since this privatization, the company became profitable and competitive in the aircraft industry. This essay will perform a PESTEL analysis of this company to grasp the reason behind it success. Emphasis will be
2 Pages(500 words)Case Study
An analysis of the micro and macro environment of M&S
Apart from its UK businesses, the company also boosts of more than 400 international stores in 54 different locations across the globe (Marks & Spencer, 2014b). As of 2013, the company is
4 Pages(1000 words)Research Paper
Let us find you another Essay on topic A Micro and Macro Analysis of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us