Got a tricky question? Receive an answer from students like you! Try us!

Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market - Research Paper Example

Only on StudentShare
College
Author : borerkelly
Research Paper
Marketing
Pages 6 (1506 words)

Summary

This essay describes the marketing approach of the automobile makers BMW and Audi. The environment that we currently live in relies heavily on content sharing, which resulted in unlimited information and opportunities for the two automobile companies to tap into…

Extract of sample
Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market

This essay "Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market" outlines different tools of advertisement that the BMW and Audi use and their effectiveness.Television has been used a medium of advertisement since its inception. This has been due to the fact that it can reach mass audience quickly. It also offers numerous advantages by offering very powerful impact of the message it carries to numerous audience. This convenience and flexibility is due to the widespread popularity and ease with which it reaches millions of viewers internationally and nationally. With the audio and visual effects television provides and creates a lasting impact of the product being marketed (Philip, 90). With the interaction of color, drama, sight, sound, and motion it ensures that the message conveyed is persuasive and strong. Addition of some tactics and props could also enhance its impact. The Audi and BMW automobiles utilized this form of marketing due to its impact.
In its marketing through television BMW was able to introduce its very own youtube page known as the BMW TV. This site is used to display numerous BMW television ads and driving and racing videos of all the models created by the company.
The Audi automobile in contrast focused in film sponsorship so that it could reach out to the television audience focusing around numerous movies (Jean, 24). The movie “Iron Man 2” had several product placements of the numerous Audi models which included the Audi A8 and R8 Spyder.
...
Download paper

Related Essays

Industry & Market Analysis
In response to the continuous economic development in Smithfield, this study will purposely conduct an industry and market analysis for a coffee shop in Smithfield, Dublin. Basically, the proposed coffee shop is totally different from a typical coffee shop. On top of the high quality service, this particular coffee shop will offer added services such as the use different types of IT and communication facilities like printers, fax machine, free access to the internet, and so on. As part of examining the coffee industry in Dublin market, a Porter’s five forces analysis will be conducted in…
12 pages (3012 words)
Irrational Consumer Behavior. Why consumer often makes irrational decision to buy a low quality product because of advertisement or cultures?
Often a big poster of advertisement or television leads people to make some irrational decision in buying products. The role of television advertisement is significant in irrational consumer behavior (Mafe & Blas, 2007). Consumers often buy a low quality product because they were “deceived” by the advertisement. This happens because a majority number of individuals just trust tons of beautiful fonts, and words on the advertisement without making any further research about the products. The importance of the sensory receptors (eyes, ears, nose, mouth, and skin) plus peer pressure play an…
6 pages (1506 words)
International marketing (Automobile Industry)
This is mainly due to the presence of varied types of innovative features within both domestic and commercial range of vehicles (Belohlavek, 2008). …
10 pages (2510 words)
The effect of advertisement on consumer behaviour
This "The effect of advertisement on consumer behavior" essay outlines how advertisements have influenced the consumer behavior of the young population of Qatar. The consumer behavior of the age group of 18-26 years in Qatar and the effects of advertisements on the consumer behavior of the said age group has been analyzed as follows. Qatar has attracted international investments in the various sectors of the economy and the top retail chains in Qatar have identified this opportunity to set up establishments and expand their business in Qatar. The big names that have tapped the potential…
10 pages (2510 words)
Consumer Behaviour Market Analysis Report
Fast food products not prepared based on cultural norms cannot receive attention in the market. The paper also analyses the influence of stiff competition in the behavior of customers towards McDonald’s products. In the current food industry, multiplicity of competitors determines how consumers purchase McDonald’s products. Further, the paper discusses the health influences that affect the consumption fast food products in the global market. Fast foods rich in high sugar content and calories have been blamed for increased cases of diabetes and obesity.
7 pages (1757 words)
Evaluation of advertisement campaign
Interestingly, the overall mobile phone market is growing at a faster pace than predicted, which signifies the immense potentiality of the industry. So the big question revolves around this mammoth progress and whether it is triggered by product innovation only or any other factors that had led to this colossal growth and development of the industry (Campbell, 2009). On deeper analysis, it has been observed that the role of advertisement is paramount in the development. One of the key trends of this industry is that companies invest large sums of money to create awareness about their products…
4 pages (1004 words)
hair care industry: consumer behaviour
Hair has been perceived as a visual representative of attitudes for many consumers. It represents their values and heritages. Shampoos, hair oils, conditioners among other segment the hair care market. Loyalty by customers towards this industry has not yet been established to its potential. Marketing skills and the technical expertise are the key determinants towards the growth of a company. The air care industry employs many unskilled personnel which d not provides the adequate information about different products for customers. Lack of information regarding such products like the hair oils…