Thesis Statement: Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market

Thesis Statement: Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market Research Paper example
College
Research Paper
Marketing
Pages 6 (1506 words)
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Name: Institution: Course: Instructor: Date: 1. Introduction With the increase and growth of internet and technology, marketing strategy is one of the most unique industries that has been swamped major players from various industries. Even without technology and industries there are other media and tools such as billboards and magazines which can be used (Saul, 28)…

Introduction

The environment that we currently live in relies heavily on content sharing, which resulted in unlimited information and opportunities for the two automobile companies to tap into. The world marketing is flooded with common practices and generalities due the believe and understanding that some processes work and consistently provides value. However, with so much noise and competition in the market industry, it calls for the need of marketers to be creative and original as illustrated by the two automobile companies; BMW and Audi. These two automotive markers had to put in strong emphasis on their brands by allocating vast resources for marketing budget on magazines, advertisements in video, and the internet (John et al, 56). Due to the competitiveness of the automotive industry Audi and BMW had to take on more innovative marketing approaches as illustrated below. 2. Mediums of Advertisement and Measurements a. TV i. Definition Television has been used a medium of advertisement since its inception. This has been due to the fact that it can reach mass audience quickly. It also offers numerous advantages by offering very powerful impact of the message it carries to numerous audience. ...
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