Got a tricky question? Receive an answer from students like you! Try us!

ABSOLUT Vodka Brand - Case Study Example

Only on StudentShare
Author : aimee73

Summary

Absolut Vodka BusinessThis is a case study about Absolut Vodka, which is now trading as ‘The Absolut Company.’Absolut Vodka entered the US market in 1979 with its brand known as premier vodka, which is one of the best-selling imported vodkas in the US…

Extract of sample
ABSOLUT Vodka Brand

Since its entry into the US market, Absolut Vodka became a global brand icon, which draws international recognition across the globe (Mooney and Dool 2010, p.1). The Absolut Company produces Absolut Vodka in Ahus, Skane in southern Sweden (Mooney and Dool 2010, p.2). By 2005, Absolut Vodka was synonymous in the global market where it deals with premium vodka as the third largest spirits brand across the globe. The spirits that Absolut Vodka sells includes all distilled alcohol beverages (Mooney and Dool 2010, p.2). Over the years, the company recorded immense success in its line of business where it is now the world’s number one premium vodka brand. Absolut Vodka Product Category Ideally, product category defines the mode of organizing products in the store by the type of products on sale. Indeed, customers of Absolut Vodka find the products that they want to buy through the company’s product categories. Most specifically, Absolut Vodka product category includes flavored vodka products, which are vodkas infused with flavors like Vanilla, lemon, different types of berries or pepper (Mooney and Dool 2010, p.4). It also includes unflavored vodka and spirits, which includes all distilled alcohol beverages (Mooney and Dool 2010, p.2). ...
Download paper

Tags

Brand

Related Essays

Marketing Communication Based on Video
Absolut is a business entity which was originated as a brain child of Lars Olsson Smith, the king of Vodka. The Absolut organization exists to provide the best quality vodka in the world. Today it is one of the leading brands of Vodka. The originators suggest that the main ingredient required to produce Absolut is a grain grown in Ahus, in Southern Sweden. The producers have coined a “one source concept”. It is this one source concept that the manufacturers believe causes Absolut vodka to be absolute. The Absolut website states that it is made of only natural ingredients, namely, winter…
Russian Standard Vodka: An Analysis of the International Expansion Strategies into the UK Markets
This study discusses that Russian Standard Vodka was launched in Russia in 1998. That year was the height of the Russian financial crises. After the Soviet Union collapsed in 1991, Russia went through a period of administrative chaos which affected various sections of the economy. “There were fluctuations, breakaways, a fall in the Ruble and a massive fall in quality standards”. This trend is somewhat logical because the collapse of the USSR led to the independence of various states that were part of the Soviet Empire. This came with a lot of unstructured changes and decisions. Some of the…
11 pages (2761 words)
Brand Personalities
Brand Personality: A Comparison with Human Personality: …
12 pages (3012 words)
marketing Plan - Echeverry Vodka
The company understands the significance of retaining customers therefore, it will work on the principle that marketing strategy will aim to satisfy its customers by making a reputable name in the market. Mission The Echeverry Vodka mission is to lead the best quality and innovative production of wine in the American market. The company will keep very close and excellent relationships with the consumers to fulfill their needs and requirements. Company will satisfy consumers at any place or time with the best quality product. The Echeverry Vodka will also keep satisfactory profit margins from…
8 pages (2008 words)
Brand Analysis
After a few years, Starbucks completely redefined the American coffee shops. High priced Brews, Lattes, Moccachinos, Cappuccinos and Frappes awakened the senses of 50 million customers across the globe (Burks, 2009, p.01). The company was formed in 1971, in Seattle. It was an initiative of a group of three friends-Gordon Bowker, Jerry Baldwin and Zev. Initially, the store was named as ‘Starbucks coffee, Tea and Spices’ (Burks, 2009, p.01) and the brand logo depicted a chocolate brown colored two tailed mermaid (Gilbert, 2008, p. 13). Later, the name of the store was changed to…
4 pages (1004 words)
Brand Positioning
Brand proposition in the Xerox products Brand proposition is a statement which clearly identifies the benefits of the products to consumers. It is a promise to the consumers and the buyers of the benefits they would achieve if they are to buy these products. The brand proposition should include a unique tag in the marketing strategy that would draw consumers to the product. The Xerox Corporation has used various brand proposition techniques in order to market its products. For example, the Fuji Xerox printers carry a statement “true colors”. This brand propositional method ensures that a…
8 pages (2008 words)
Brand marketing
Brand is the design, name, symbol, term or other characteristic that generally identifies whether a product is distinct or can be differentiated from other sellers’ products.A brand is considered as an intangible assetEffective branding strategy helps an organization to achieve several potential competitive advantages in competitive global market place. Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies. This particular essay will discuss various theories in order to assess the…
7 pages (1757 words)