Marketing Strategy: Plan for Ferrero Spearmint Gum - Essay Example

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Marketing Strategy: Plan for Ferrero Spearmint Gum

As listed above, these regions in the world are considered as being the richest and economically most stable regions. This is the reason, that Ferrero enjoys a customer base, which is ready to pay a good price for quality products and facilitating services. Moreover, the economic stability of these regions and positive attitude of a consumer in the marketplace encourages Ferrero to invest in research and development, just in order to cater the customer base with quality and more diversified product line. Gums and candies are considered as an integral part of events, celebrations, and festivities in the regions where Ferrero operates. For this reason, the social acceptance of the gum and its derivatives allows gum manufacturing organizations to invest their resource in identifying what pleases their customers and manufacture and market products that match the taste of consumers. Keeping this in view, Ferrero has established a unique product line for each region, depending upon the preferences of consumers in that market. Without taking help of technology to innovate unique and differentiated products, one must rely on the external technological landscape. Regions, where Ferrero operates, are technologically advanced and considered as pioneers of innovative products. For this reason, Ferrero enjoys a highly advance working environment where it can use technology to enhance the scope of its business and cater a larger customer base by investing less time in production and marketing of its products. ...Show more


An essay "Marketing Strategy: Plan for Ferrero Spearmint Gum" specializes that the marketing plan would consider the internal and external environmental factors in the situational analysis, in order to determine what might be the influencing factors on the marketing activities of the new brand. …
Author : verlie54
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