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BRL Hardy: Globalizing an Australian Wine Company - Case Study Example

Undergraduate
Author : ekuphal
Case Study
Marketing
Pages 7 (1757 words)
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Summary

BRL HARDY: GLOBALIZING AN AUSTRALIAN WINE COMPANY Institution Professor Date What were the factors of BRL Hardy’s post-merger success? Significantly, the merger was expected to bring a lot of success basically because BRL had access to fruit, funds and disciplined management and on the other hand the Hardy had marketing expertise, brands and had a lot of experience when it came to wine making; through this combination much was expected…

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BRL Hardy: Globalizing an Australian Wine Company

the CEO, company’s –deputy chairman, directors of operations and the international trading director; all the same, Hardy’s best executives were also not left out with its former managing director and the Australian sales and marketing manager surviving as top executive team directors. From the merger, the company was able to deal with the financial situation that had mostly affected the Hardy though both companies had had a bad previous year. With a lot of effort from the new CEO and the executives, they were able to integrate the two organizations with a management team that was able to execute the required reduction of expenditure and put the company in a position that would lead to development utilizing the vast bulk of profits. Additionally with Millar appointing Steve Davies, a first class strategic marketer, as group marketing and export manager, the BRL Hardy Corporation expanded its export division to regions even abroad successfully. ...
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