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Running head: MARKETING (Student Name) (Instructor’s Name) (Course Name) 18th December 2013 Question A As the competition in the local and global market becomes stiff, many organizations have turned into using internet as one of the avenues to market their products.
Web marketing entails use of web sites and search engines to provide information about the prices and other aspects of firm’s brands to the consumers. Email marketing on the other hand involves marketing of brands through the use of messages sent to the existing and potential consumers. Social marketing, one of the most used marketing channels in the contemporary business world, entails use of social sites that includes Face book, You Tube, Digg and Twitter. The concept of perceived benefits and perceived sacrifices indicates that for a customer to experience his or her value, the perceived value or the gain of acquiring the product must be higher than the cost of acquiring the product. An organization can adopt three major value parameters. First, a firm must provide a marketing strategy that meets and exceeds customer needs. Secondly, in a service industry, a firm should ensure that its customers feel comfortable and valued, based on the services provided by the company. Thirdly, in a manufacturing industry, customers must be provided with a service that is of higher value as compared to that of the competitors. Internet marketing that is aimed at matching customer value and reflecting on extensive marketing effectively applies the concept of perceived benefit and perceived sacrifice. ...
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