StudentShare solutions
Triangle menu

Marketing Exam Questions - Assignment Example

Nobody downloaded yet

Extract of sample
Marketing Exam Questions

Web marketing entails use of web sites and search engines to provide information about the prices and other aspects of firm’s brands to the consumers. Email marketing on the other hand involves marketing of brands through the use of messages sent to the existing and potential consumers. Social marketing, one of the most used marketing channels in the contemporary business world, entails use of social sites that includes Face book, You Tube, Digg and Twitter. The concept of perceived benefits and perceived sacrifices indicates that for a customer to experience his or her value, the perceived value or the gain of acquiring the product must be higher than the cost of acquiring the product. An organization can adopt three major value parameters. First, a firm must provide a marketing strategy that meets and exceeds customer needs. Secondly, in a service industry, a firm should ensure that its customers feel comfortable and valued, based on the services provided by the company. Thirdly, in a manufacturing industry, customers must be provided with a service that is of higher value as compared to that of the competitors. Internet marketing that is aimed at matching customer value and reflecting on extensive marketing effectively applies the concept of perceived benefit and perceived sacrifice. ...
Similarly, Virgin Company has a culture of placing its customers at the centre of its operations. For example, the company has embarked on market research and innovation in order to come up with products that meet the needs of its customers. The Consumers are satisfied when they perceive that psychological costs as well the cost of conversion of sacrifices to benefits are lower that the value they will receive. Thus there is need for companies that aim at creating strong positive customer product relationship emulate internet marketing that provides valuable information to the consumers. By upholding customer value, McDonald’s and Virgin Atlantic have created strong customer base resulting to high sales and sustainable profit for the firms. Similarly, the customers have become loyal towards the firms brands an aspect that has resulted to repeated purchases and strong relationship between the firms and the consumers. Question B Marketing myopia is a marketing term that indicates that any firm or business will do well at the end if the firm concentrates on consumers and its aim is to meet the customer needs rather that the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered United Kingdom market in the middle 1990s since it allowed postal strike of the workers and introduction of products that caused a lot of competition in the market. Virgin aim was to do away with monopoly of firms and products thus many thought that virgin was a threat to the existing business. The introduction of virgin in United Kingdom led to transformation of many companies for example a firm like ...Show more


Running head: MARKETING 18th December 2013 Question A As the competition in the local and global market becomes stiff, many organizations have turned into using internet as one of the avenues to market their products…
Author : valentine18
Marketing Exam Questions
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Exam Questions"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Take-Home Final Exam Questions
Modern Philosophy Take-Home Final Exam Questions 1. Why does Berkeley believe that there is no such thing as material substance? According to Berkeley, all our knowledge depends upon sensory experience, specifically our actual vision or perception of things.
5 pages (1250 words) Assignment
Final Exam Questions
This is critically important for business growth because it helps break trade barriers, improved competitive advantage, and enhanced globalizations of businesses as well as free flow of capital. An Acquisition or merger occurs when two separate companies working separately decide to operate as one to increase profitability and value (Maksimovic, 2011).
8 pages (2000 words) Assignment
Consumer Psychology Exam Questions
Target, Inc. showcases corporate social responsibility through donating 5% of its profits to communities. That totals roughly to $4 million each week. Another example to consider is Dove and its inspiration program. Dove is dedicated to assisting young women grow with a most positive self-image.
7 pages (1750 words) Assignment
Management Research Exam Questions
As such, the following discussion will be concentric upon the ways in which scales and means of measurement allow for this to take place. More specifically, the following analysis will engage the reader with a more complete and thorough understanding of nominal, ordinal, interval, and ratio scales and variables.
6 pages (1500 words) Assignment
Final Exam questions
ncidence response questions includes questions to any one that can be involved in response to a risk occurrence, operations type of questions are asked to security personnel while security program type of questions are asked to planners and managers (Landol, 2011). Quantitative
2 pages (500 words) Assignment
ent in the resulting organism, by duplication of gene that will cause some genes to be duplicated and in turn the resulting organism will have some extra genetic information, by genetic inversion in which genetic order is altered and the new sequence could either bring
1 pages (250 words) Assignment
Final Exam Questions and Answers
Consumptive water use is water removed from available supplies without return to a water resources system. For example water used in manufacturing and food preparation that is not returned
3 pages (750 words) Assignment
New Venure Creation Exam Questions
Absence of innovation is unscrupulous for any economy. A flourishing SME ecosystem certifies that products and services don’t drop behind the competition and that the
5 pages (1250 words) Assignment
Marketing Communications Exam Questions
incerity is a characteristic that assess the genuineness, honesty and cheerfulness with which a brand/service is offered, where excitement measures the daring and spiritedness of the brand owner and competence measures the reliability and efficiency of a brand (Aaker, 1997:349).
5 pages (1250 words) Assignment
Exam Questions
ming up together and trying to generate ideas through a session of discussion and every individual is free to express their ideas on the topic of discussion without any judgment. This though involves several techniques of brainstorming that makes the process effective in problem
10 pages (2500 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Marketing Exam Questions for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us