hair care industry: consumer behaviour

hair care industry: consumer behaviour Speech or Presentation example
Masters
Speech or Presentation
Marketing
Pages 5 (1255 words)
Download 0
Name Instructor Class Date Hair Care Industry: Consumer Behavior Introduction There has been a rapid growth in the hair care products market. Such states like Western Europe and Saudi Arabia have experienced great transformations on their economy as a result of the best outcomes from the hair care market…

Introduction

Hair has been perceived as a visual representative of attitudes for many consumers. It represents their values and heritages. Shampoos, hair oils, conditioners among other segment the hair care market. Loyalty by customers towards this industry has not yet been established to its potential. Marketing skills and the technical expertise are the key determinants towards the growth of a company. The air care industry employs many unskilled personnel which d not provides the adequate information about different products for customers. Lack of information regarding such products like the hair oils may drive the customers away and therefore pose a great challenge to the growth of the company. Consumer confusion is another key problem in the hair care industry. Customers get confused of their choice of products. The production of different types of hair oils and other hair care products have rendered much confusion to the consumers. Lack of the adequate marketing skills would therefore not solve the confusion problems in consumers. Availability of the market problems may lead to certain consumer behaviors. A consumers’ behavior is inconsistent and can change from situation to situation and from place to place. ...
Download paper
Not exactly what you need?

Related papers

Consumer behaviour
The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the…
Consumer behaviour
The key role of an advertisement is to bring about a positive change in attitudes of consumers towards a brand, which is accomplished by first creating an awareness regarding the brand, followed by communicating a positive message about the same, in a manner which appeals to the sensibilities of the target consumers. The information included in the advertisements exposes the consumers to a variety…
Consumer Behaviour
From a simple moisturiser to anti-ageing emoluments to hair colours and lipsticks and all the range that is available for a consumer to consider is stupendous. Also, the numbers of companies who make these cosmetics enjoy a worldwide market for their products. One such leading name in cosmetics and beauty market is that of L’Oreal. The company was founded in France and was started in the year…
Consumer Behaviour
Consumer behaviour, hence, entails understanding different attitude and behaviour of the consumers along with exploring factors having impact on these attitude and behaviours (Peter and Olson, 2008). For the purpose, various theories and models have been derived to somewhat provide generalised guideline impact of these factors on consumer buying behaviour (Hawkins & Mothersbaugh, 2009). Businesses…
CONSUMER BEHAVIOUR
A broad yet thorough understanding of consumers and their consumption patterns are crucial for an organization to thrive in the environment. Consumer behavior is an interaction of various factors that affect the process of consumption, within the buyer’s themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present…
Consumer Behaviour
Many enterprises jumped in on this opportunity and took on local manufacturing of e-bikes, importation and selling of e-bikes and other related industries. The challenge for these businesses is how they will stay afloat as the number of competition rises. In venturing into a business, one must first do a strategic planning and come up with a feasibility study or business plan so as to guide the…
Consumer Behaviour
87) the market situation analysis of Nestle shows: Sales- It holds the first position in selling foods. It makes major profits from the sales of food products alone, this year sales rose to 67.6 billion swiss francs which were only 60.9 billion francs last year. Also it’s the world leader in manufacturing coffee. The first three months of 2013 shows that the company’s sales rose to 21.9…