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business to business marketing final exam questions - Term Paper Example
Author : ihirthe
Pages 5 (1255 words)
Business to Business Marketing Final Exam Questions Table of Contents Question 2 3 (A) 3 (B) 3 Question 3 4 (A) 4 (B) 4 Question 4 5 Question 5 7 (A) 7 (B) 7 Question 2 (A) Business marketing can be defined as a marketing practice of organizations or individuals that allows them to market and sell products or differentiated services to other organizations that use them in their products and services or resell them or use them to support their business operations…
(B) Business marketing is also known as business to business marketing. The characteristics of business marketing have been described below. Organizations in business marketing target fewer customers who are geographically concentrated and have limited accounting for the majority of the sales of the organizations. The organizations in business marketing adopt longer decision cycle as the organizations always try to maintain strong relationship with their potential business clients for a longer period of time. In this type of marketing, the business organizations strongly depend upon the personal selling process comparing to several mass media advertising or promotional strategy. The promotional cost in this business marketing process is quite lower comparing to the traditional consumer marketing process. The organizations in business marketing process used to focus on more rigid product standards for the potential business clients as it is important for the organizations to maintain an effective long term relationship with the business clients. ...