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Author: Instructor: Course Title: Date: Principle Marketing Project Contents Principle Marketing Project 1 Contents 1 First Part 2 Business 2 Competitive Forces 5 Data Collection Methods 6 Second Part 6 Target Market 6 Positioning 7 Marketing Research 7 Marketing Mix 7 SWOT Analysis 8 Budget 9 Controls 9 Works Cited 10 Introduction The aspirations of consumers is a crucial component of marketing management because it is imperative for an organization to understand what consumers want, and work towards fulfilling such needs.
This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center that provides a complete nutritional plan, preparing dieters and normal people to set clear goals for weight loss or healthy lifestyle. The market research analyzes the market situation of the aforementioned organization, in terms of competitive forces and environmental forces. Also, in this marketing research, issues pertaining to the target market, positioning, marketing mix, budget, external and internal factors and controls for the company have been evaluated and analyzed. First Part Business Live Healthy Eat Fresh is a diet center which provides unique, healthy food. The center provides a complete nutritional plan, preparing dieters and normal people to set clear goals for weight loss or healthy lifestyle, foreseeing roaring appetite and "need to eat" moods and anticipating conduct to deal with them. The enterprise ensures that clients are welcomed by trained personnel to ensure that their welfare and satisfaction are addressed sufficiently. ...
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