Report of a company from the air - freight sector

Report of a company from the air - freight sector Essay example
Masters
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Marketing
Pages 8 (2008 words)
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Report on DHL from the air - freight sector Executive Summary This report discusses the performance of the air freight service industry based on the external and internal analysis of an organization. In this context, DHL has been the global market leader in air and sea mail…

Introduction

This is done to understand how organizations will perform in their near futures and the steps that can be taken in order to improve. Thus, the report suggests that despite the decline in the organization’s revenue due to the fall in their volume, they still have high potential to perform well in the future. Table of Contents Executive Summary 2 Business environment 4 PEST Analysis 4 Political 4 Economic 5 Social 6 Technology 6 Porter’s Five Forces 6 Rivalry within the industry 7 Bargaining power of the customers 7 Bargaining power of the suppliers 8 Threat of new entrant 8 Threat of Substitute 8 Assessment of DHL 8 Assets of DHL 8 Strengths and Weaknesses 9 Customers Segmentation 10 Conclusion 11 Reference List 12 Introduction Today the performance of an organization is not only dependent on the internal factors within the organization, but also on the external factors that continuously affect the internal operations. In this context, DHL has been considered in this report, on which the analysis will be conducted and recommendations will be made regarding the performance of their business. DHL is a segment of Deutsche Post DHL, a logistic company based in Germany that provides international express mail service. ...
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