Tv channel comparison - Research Paper Example

In our country Qatar, there are two main local channels which Qatar TV and AlRayyan TV. Each one of these channels has its own aesthetic features and ways of attracting audience. Qatar TV started broadcasting since 1970 while AlRayyan just started one year ago. Of course, given all those years in broadcasting, Qatar TV must have the greater experience. However, lots of arguments have been made by Qatari people that put AlRayyan TV, despites of its recent launch, on top of Qatar TV because of its greater closeness to the Qatari society, having better programs and broadcasters. In this regard, this study aims to clarify differences between these TV channels in terms of social and religious influence, quality of staff and quality of programs broadcasted in the perspective of Qatari people. A lot of people argue and have put AlRayyan TV, despites of its recent launch, on top of Qatar TV , which launched decades ago, because of its greater closeness to the Qatari society, having better programs and broadcasters. Methods The design of this research is quantitative due to its structured format and due to the fact that it is testing a number of variables in a specific situation with the help of extensive previous studies as well as using both descriptive and analytical statistics when analysing field work data such as questionnaire. The research sample was taken from the Qatari population, both male and females from different ages. The main instrument used in data collection was questionnaire that included questions to reflect the four variables the study is dealing with. These variables are: social influence, religion influence, quality of staff and quality of programs. Number of males in the sample: 40 Number of females in the sample: 20 Number of people who voted for: Qatar TV: 40% AlRayyan TV: 60% Mean for Males: 20 Mean for females: 40 Variables Qatar TV AlRayyan TV Total Age Gender Nationality Education (Table should be here) Data for this study was collected from the general population. 60 questionnaires were distributed and a total of 43 questionnaires were retrieved through a drop-off and pick-up method. Conclusions and recommendations Summary The study was aimed at identifying which TV station was most popular within the country in terms of social influence, religion influence, quality of staff and the quality of programs. After conducting the research and analyzing the data, it was concluded that AlRayyan TV was the most popular despite its recent launch. This was supported by the data collected from the sample of the 60 people. The limitation of this research is that most people who were interviewed did not return the questionnaire. Some of the information provided was also irrelevant and some respondents were not willing to cooperate. The information provided was also not very substantial since only a small sample of the whole population was interviewed. This data cannot therefore be a total representation of the views of the general population. Ethical Issues The ethical issues in the study are that the information of the respondents must be kept confidential and the identities should not be withheld. It is also very important to make sure that the respondents answer the questions freely without being forced. The researchers must also ensure that they maintain professionalism in the whole procedure. The information should not be changed and should be as accurate as possible. The findings may be useful for the managers of ...Show more