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Air Arabia Growth Strategy of Business Class in Air Arabia Air Arabia is recognized as one of the leading low-cost airlines in the UAE headquartered in Sharjah. It is true that the Air Arabia is considered as the first and largest low cost carrier. The organization started its operation in the year 2003.
There are four types of growth strategies, such as vertical integration, horizontal integration, concentration and diversification that can be adopted by the management of the organization in order to grab the market share of this particular market segment. It is important for the organization to consider diversification growth strategy in order to improve the performance of business class segment. The organization is already focusing on the concentration strategy as the organization maintains its low cost strategy for the passengers of economy class segment (Abed, Hellyer & Vine, 2006). In addition to this, the organization does not face any kind of management problem. Therefore, the organization should avoid the adoption of both horizontal and vertical integration strategy. Therefore, it would be effective for the management of the organization to consider diversification strategy in the business operation process in order to improve the performance of the in-flight business class segment. First of all, the management of the organization needs to consider some important aspects before the implementation of diversification growth strategy in the development of business class segment. The management of the organization should ensure the just-in-flight comfort to all the business class passengers. ...
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