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Air Arabia - Term Paper Example

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Air Arabia

There are four types of growth strategies, such as vertical integration, horizontal integration, concentration and diversification that can be adopted by the management of the organization in order to grab the market share of this particular market segment. It is important for the organization to consider diversification growth strategy in order to improve the performance of business class segment. The organization is already focusing on the concentration strategy as the organization maintains its low cost strategy for the passengers of economy class segment (Abed, Hellyer & Vine, 2006). In addition to this, the organization does not face any kind of management problem. Therefore, the organization should avoid the adoption of both horizontal and vertical integration strategy. Therefore, it would be effective for the management of the organization to consider diversification strategy in the business operation process in order to improve the performance of the in-flight business class segment. First of all, the management of the organization needs to consider some important aspects before the implementation of diversification growth strategy in the development of business class segment. The management of the organization should ensure the just-in-flight comfort to all the business class passengers. ...
It is highly important for the organization to ensure appropriate space for each and every passenger in the business class segment (Doganis, 2005). Effective care and follow up of the passengers in the flight can help the organization to meet the satisfaction and needs of the target customers. Now-a-days, each and every passenger is preferring high quality customer service from the airlines against their paid ticket fare. The business environment around the globe is becoming highly competitive as the demand for differentiated valuable products and services is significantly increasing among the people around the globe. Therefore, the leading organizations are trying to expand their business operation activities in several emerging global market places. Therefore, the organizations are developing aggressive business operation strategies for global market place in order to increase the market share and financial stability of the firms. Therefore, the organizations motivate their management team to handle the global business operation activities by assuring effective facilities. The leaders of the leading global organizations used to offer facility like travel in business class and stay at five star luxurious hotels for better global business performance. On the other hand, the countries of UAE is achieving significant economic growth rate due to presence of several leading organizations. The regions of these countries are enriched with enormous oil and gas resources. Therefore, UAE is gaining significant economic growth rate as the oil and gas are considered as the major energy resources in this world. Therefore, the business activities of several leading organizations are increasing in these regions as the organizations are trying to ...Show more


Air Arabia Growth Strategy of Business Class in Air Arabia Air Arabia is recognized as one of the leading low-cost airlines in the UAE headquartered in Sharjah. It is true that the Air Arabia is considered as the first and largest low cost carrier. The organization started its operation in the year 2003…
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