Sales Promotion

Sales Promotion Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
Download 0
Sales Promotion Abstract This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by companies to create brand equity…

Introduction

A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11 Sales Promotion Budget 13 Return on Investment 14 References 16 Bibliography 17 Sales Promotion Sales promotional techniques like free gift item on each purchase, free movie ticket, holiday tour and free dining invitation are used to increase the brand awareness among customers. They use exchange offers (exchange the old TV set and get a new TV set at reduced price) to push the sales. Sales promotion can be done by using seasonal sales technique. The technique can be summarized in the following manner. Winter sale, autumn sale, summer sale and discount of 50% on particular product are few examples of seasonal sales technique. These are all incentive program offered by companies to boost up the sales. Incentive program may come in the form of gifts, free samples, demonstrations, discount coupons, trade shows, contests etc. ...
Download paper
Not exactly what you need?

Related papers

Sales Promotion Techniques used by JETBLUE
JetBlue not only offers the service of air travel at cheap rates but it also tries to set itself apart from its competitors by offering a product that is superior than the rest at prices people can afford. With the objective of providing superior in-flight experience the airline was the first to offer all the passengers with a personalized service. Each seat had its own flat-screen monitor…
Sales promotion portfolio
Currently there are around 700 restaurants of Pizza Hut in UK with more than 154 stores of Pizza Hut owned by the franchisees (PizzaHut, 2011). The sales promotion helps the organization to change the perception of the customers towards their buying decision by offering them different incentives, which they are able to get eventually. This is the reason why Pizza Hut uses different sales promotion…
Advertising, Sales Promotion or Public Relations
It is thus important to examine the interaction of these elements and how a company can make a successful marketing strategy by interconnecting the different elements of promotion and marketing. This paper will analyze the significance of advertising, sales promotion and public relations and their role in allowing companies to achieve their organizational goals. Advertising, Sales Promotion and…
event ads and sales promotion for viejas
Some of the stores were not up to the mark for such a store and didn’t match up to the decor of the place 3. There wasn’t as much value for money in the outlet However, people did seem to enjoy all the activities at the outlet such as bowling, the casino, the video game section and so on. They also seemed to really appreciate the customer service at the outlet. So, all hope isn’t lost for…
Sales Promotion Plan
The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as…
Advertising:Strategies to make a successful sales promotion
Sales promotion is an important tool in the process of marketing an organization’s product or service. It aims at improving sales of an organization by altering the behavioral pattern of consumers towards purchasing of product or services. It also helps an organization to boost its sales by attracting new customers and at the same retaining the existing ones. The strategies of sales promotion…
Sales promotion/ PR Portofolio
7 Positioning 7 Promotion 8 Sales Promotion Strategy: H&M a strategy is not needed and examples don’t need to be specific to H&M or M&S it should briefly describe the promotion e.g. price and others and why they are good or not (Sales promotional strategies are important and have been discussed through examples only) 8 Sales Promotion Strategy: Mark and Spencer, as above no strategy needed…