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Pages 10 (2510 words)
Sales Promotion Abstract This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by companies to create brand equity.
A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11 Sales Promotion Budget 13 Return on Investment 14 References 16 Bibliography 17 Sales Promotion Sales promotional techniques like free gift item on each purchase, free movie ticket, holiday tour and free dining invitation are used to increase the brand awareness among customers. They use exchange offers (exchange the old TV set and get a new TV set at reduced price) to push the sales. Sales promotion can be done by using seasonal sales technique. The technique can be summarized in the following manner. Winter sale, autumn sale, summer sale and discount of 50% on particular product are few examples of seasonal sales technique. These are all incentive program offered by companies to boost up the sales. Incentive program may come in the form of gifts, free samples, demonstrations, discount coupons, trade shows, contests etc. ...
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