Interactive Marketing: Website Audits

 Interactive Marketing: Website Audits Essay example
Undergraduate
Essay
Marketing
Pages 19 (4769 words)
Download 0
Interactive Marketing Website Audits Name Course Instructor Institution Date Interactive Marketing Website Audits Introduction With the advancement in information and communication technology, many companies have opted for adoption of electronic forms of communicating with the market…

Introduction

The effectiveness of a website to achieve the intended goals and objectives is based on its design. This essay gives a critical analysis and discussion of North Brisbane Landscape and Garden Centre’s website in comparison with competitors within its local market at Brisbane, national market in Australia and an international landscape company’s website. Utopia Landscape Design, Landscape Australia and IBIS Landscapes are the company websites within the local, national and international markets respectively which are analyzed in this essay in relation to North Brisbane Landscape and Garden Centre’s website. The usability, Website Design, Credibility and Persuasion, 5Is and 7Cs are the tools used in the comparative analysis of the website of the companies with a view of demonstrating the differences in effectiveness of the websites in achieving the intended purposes. Usability The usability of a website can be achieved by the determination of the navigation and menus of the website which allows users to effectively and efficiently use the website to meet their needs (Cyr, Head, Larios & Bing, 2009; Rizavi, Khan & Mustafa Rizavi, 2011). ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan Daimler AG
Considering the basic market need of prestige and elegance, Daimler is focused on providing its premier models in Hybrid version, armed with state of the art engineering and vehicl.

You may also like:
Marketing Research Paper

Marketing Audits.
Changing perspectives in marketing planning for Parcelforce …
Interactive and E-Marketing
The fundamentals to the proposals success is the development of Four things: - 1 Attracting 200000 customers per month. 2 Converting 2000 of the 200000 of monthly visitors into paying customers. 3 Ensure high levels of satisfaction and loyalty 4 Securing financial funding enough to endorse a celebrity advertising as it is aimed at young people. These key proposals are highly dependent on securing…
Direct and Interactive Marketing
The following is a discussion of strategic approaches in relation to the strengths and opportunities that the management seeks to accrue from the business environment. The details further establish the salient use of the variables in rebuilding the supermarkets’ strategic framework. Analyses for Morrisons’ supermarkets Situation analysis in Morrisons Morrisons has competently claimed its…
Direct and Interactive Marketing
Nonetheless, there is need for a market analysis in a bid to ascertain whether launching an on-line shopping facility later in 2013 will be profitable. Situation analysis Situation analysis is a collection of strategic tools for understanding both the internal and external market of W. M. Morrison Supermarket. Situation analysis tools include 5C analysis, SWOT, and Porter’s five forces amongst…
Internet & interactive media-consumer website analysis and evaluation project about Sephora
Sales associates and make-up artists undergo intensive training so that they can be well prepared to answer customers’ questions and give them advice ranging from skin types, and application techniques. The company not only serves women who are frequent users of the beauty products, but also men. This paper examines the Sephora’s digital marketing strategy and its website which is located at…
STRATEGIC MARKETING MANAGEMENT
. 3.0 Marketing plan. 3.1 Marketing objectives. 3.2 Situational analysis. 4.0 The marketing strategy. 4.1 Psychographic research necessity. 4.2 Personalised service production – direct marketing. 4.3 Enhanced promotional development. 4.4 Strategic alliances and partnerships. 4.5 Control systems. 5.0 Recommendations. 6.0 Conclusion.