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Interactive Marketing: Website Audits - Essay Example

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Undergraduate
Essay
Marketing
Pages 19 (4769 words)

Summary

Interactive Marketing Website Audits Instructor Institution Date Interactive Marketing Website Audits Introduction With the advancement in information and communication technology, many companies have opted for adoption of electronic forms of communicating with the market…

Extract of sample
Interactive Marketing: Website Audits

The effectiveness of a website to achieve the intended goals and objectives is based on its design. This essay gives a critical analysis and discussion of North Brisbane Landscape and Garden Centre’s website in comparison with competitors within its local market at Brisbane, national market in Australia and an international landscape company’s website. Utopia Landscape Design, Landscape Australia and IBIS Landscapes are the company websites within the local, national and international markets respectively which are analyzed in this essay in relation to North Brisbane Landscape and Garden Centre’s website. The usability, Website Design, Credibility and Persuasion, 5Is and 7Cs are the tools used in the comparative analysis of the website of the companies with a view of demonstrating the differences in effectiveness of the websites in achieving the intended purposes. Usability The usability of a website can be achieved by the determination of the navigation and menus of the website which allows users to effectively and efficiently use the website to meet their needs (Cyr, Head, Larios & Bing, 2009; Rizavi, Khan & Mustafa Rizavi, 2011). ...
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