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Interactive Marketing: Website Audits - Essay Example

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Interactive Marketing: Website Audits

The effectiveness of a website to achieve the intended goals and objectives is based on its design. This essay gives a critical analysis and discussion of North Brisbane Landscape and Garden Centre’s website in comparison with competitors within its local market at Brisbane, national market in Australia and an international landscape company’s website. Utopia Landscape Design, Landscape Australia and IBIS Landscapes are the company websites within the local, national and international markets respectively which are analyzed in this essay in relation to North Brisbane Landscape and Garden Centre’s website. The usability, Website Design, Credibility and Persuasion, 5Is and 7Cs are the tools used in the comparative analysis of the website of the companies with a view of demonstrating the differences in effectiveness of the websites in achieving the intended purposes. Usability The usability of a website can be achieved by the determination of the navigation and menus of the website which allows users to effectively and efficiently use the website to meet their needs (Cyr, Head, Larios & Bing, 2009; Rizavi, Khan & Mustafa Rizavi, 2011). North Brisbane Landscape and Garden Centre’s website has menu icons such as Home, Products, Special Offer, Delivery and Contact Us which allows the users to easily navigate through the various pages of the website in gathering the required information. It is in this regard that the design of the company’s website is said to be effectively designed to promote the ease at which users can navigate through. It is argued that a user friendly website should be able to allow users even those without specialized technological expertise to access the various pages of the website (Katerattanakul, 2008). This is disclosed by Utopia Landscape Design’s website. This company which is a local competitor of North Brisbane Landscape and Garden Centre within Brisbane has many menu icons to cater for the navigation need of the users. Nonetheless it is noted that Utopia Landscape Design’s website is composed of menu icons that are less visible to users as compared to that of North Brisbane Landscape and Garden Centre. This is due to the fact that Utopia Landscape Design’s website presents the menu items in small case and in orange color which is less effective in drawing the attention of the user to the various pages that would be navigated to access a variety of information services and communication. North Brisbane Landscape and Garden Centre’s website is composed of menu items with block letters and a visible white font with a green background. The presentation of menu items within Landscape Australia and IBIS Landscapes websites is similar with that of North Brisbane Landscape and Garden Centre’s website with visibility and hence allows users to identify the menu items with ease and as a result navigate promptly through the various pages of the site. Notably, the websites of all these companies have functional navigation tools and menus which takes users to different pages with a single click. The usability of a website is determined by the functionality of the menu items in accessing different pages of the site during the process of navigating through the pages (Mukherjee, 2009). A usable website is characterized by a maim menu and sidebar navigation menus ...Show more


Interactive Marketing Website Audits Instructor Institution Date Interactive Marketing Website Audits Introduction With the advancement in information and communication technology, many companies have opted for adoption of electronic forms of communicating with the market…
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