The paper declares that market development is one of the most effective strategies for those companies that are successful, well penetrated in the domestic market for a long period of time. Americana Group is one of those companies which need to adopt market development strategy. …
Marketing Analysis Marketing environment analysis Marketing environment has major influence on a business. Trend in marketing environment is one of the most important factors to consider for a business or marketer. There are some important factors of marketing environment of business. These are political, economical, social and technological. So, detailed analysis of each of these environmental factors is needed to assess the current overview of marketing environment of Americana Group. Marketing environment has major influence on American group and changes of each of these areas leads to change in the strategic decision with respect to marketing of the products and brands operated by the company in Middle East and North Africa region. Therefore, PEST analysis would provide detailed overview of this market. Political Factors American Group deals with the franchisee business of leading international restaurant chains and manufacturing consumer food products. Generally, political and governmental factors impact on food business in any country in a higher extent because food business deals with the most important needs of human beings. This business also has higher risk with respect to hygiene factor. Governments of Middle East countries have several food policies applicable for food businesses and they need to strictly adhere to policies. Apart from the specific food policy, there are several rules and regulations imposed by different countries for domestic as well international business. It is very important for any company operates in this market to comply all concerned rules and regulations of different governmental agencies for successful operation of business...
The paper stresses that the company needs to buy stake of the foreign businesses or make partnership with the foreign franchise holders of leading food brands like KFC, Pizza Hut etc to enter into target market. Then it should do partnership business for limited period of time to understand the market potential and the consumption trend of the customers of those businesses. Finally, the company can select the best potential market among the targeted markets and start both manufacturing and selling their own products along with the franchisee business. This would be the best cost effective strategy for the company to diversify into foreign markets. Risk of foreign investment would be minimized through this market testing strategy. Development of effective marketing strategy is also very essential with new product development. So, it needs to invest good amount for promotion of each of new product development. The company can also redesign its old products and introduce them with the new product. it can push a new product with the existing popular product line up to minimize the risk of lower demand.
This report makes a conclusion that market development strategy will help the company to boost its product development strategy through new product launch in a new market. Economies of scale will also increase through new product launch in the existing market as cost of production and cost of promotion will not much increase. Therefore, both the strategies will be most beneficial for future growth of Americana Group. ...
Cite this document
(“Americana Group Research Paper Example | Topics and Well Written Essays - 4250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/11743-americana-group
(Americana Group Research Paper Example | Topics and Well Written Essays - 4250 Words)
“Americana Group Research Paper Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.net/marketing/11743-americana-group.
The company is categorized under the banner of successful companies operating in the sector of restaurants, manufacturing consumer food and other food-related products. It has a network of 1300 outlets and it is not only the largest operator of restaurants in MENA region but also the most successful franchise operator globally.
It is seen that a number of problems have crept into the organization resulting from the financial crisis. It has taken the shape of shrinking revenues, job cuts, salary cuts and loss of goodwill for the company. Having done this, a list of recommendations has been
What is more important is to know that high cohesiveness forms the basis of productivity both in the short term as well as the long run scheme of things. Significant enough is the debate that centers on the premise of
It has a network of 1300 outlets and it is not only the largest operator of restaurants in MENA region but also the most successful franchise operator globally. The group encompasses the most recognized brands globally and
Extrinsic motivation, on the other hand, is where the child is given motivation by outside sources with vested interest in their success, such as parents and teachers. The outsiders come up with the creative
Such meat includes meat from animals that die without human interference. They advocate for Halal (lawful) meat. The brand having a superior quality, it is well acknowledged globally by a immense majority in Egypt,
nnovative and dynamic corporate culture, it has turned out to be one of the global industrial giants, despite numerous threatening challenges (http://focus.ie.edu/new-multinationals). As a result of generating a highly talented workforce, the company creates a win-win culture of
The mission of the company is “Inspire the world, create the future”. The vision of the company is in line with where the corporation would like to be in 2020. The concept shows the company’s commitment to inspiring its communities using its three key strengths; new technology, innovative products, and creative solutions.
12 Pages(3000 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Americana Group for FREE!