Service product analysis - Essay Example

Only on StudentShare

Extract of sample
Service product analysis

Rebak Island Resort, a five star category hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities. The paper focuses to evaluate the services provided by the Resort through analysing based on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists visiting the island from different corners of the world. Rebak Island Resort-A Taj Resort The Taj Group is the constituent or collective name for the large group of hotels, resorts, spas and other hospitality units of The Indian Hotels Company Limited. ...
Download paper

Summary

Service Product Analysis Contents Contents 2 Executive Summary 4 Rebak Island Resort-A Taj Resort 5 Background of the Service 6 Location of Rebak Island Resort 6 Span and Size of Rebak Island Resort 6 Positioning of Rebak Island Resort in the Target Market 6 Analysis of the Rebak Island Resort Based on Seven Ps of Services Marketing 7 Product 7 Price 8 Place 9 Promotion 10 People 11 Process 13 Physical Evidence 14 Recommendations to Rebak Island Resort based on the above Evaluation 15 Product 16 Promotions 16 People 17 Physical Evidence 17 Conclusion 18 Referencing 19 Executive Summary Rebak Island Resort a hotel company related to the Taj Group is located in the picturesque Rebak Islands…
Author : eulahmedhurst

Related Essays

Service encounter journal and analysis
The paper throws light on strategic marketing as the process of analyzing the way a company can achieve the satisfaction of its customers and thus, enlarge its profits. Strategic planning is of huge significance to any organization and is fundamentally directed from the top management. It is governed by several principles that include but are not limited to understanding the requirements of customers, setting clear objectives and delivering value. In order to gain competitive advantage, it is imperative that a company determines the sources of its products’ demand and draw a clear...
10 pages (2510 words) Essay
New product/service development and marketing metrics
The company is headquartered at Johannesburg, South Africa, and was founded in 1950 (Yahoo Finance, 2012). This report entails introducing a product manufactured by Sasol into a new market. The report has been divided into three broad parts. Firstly, a detailed market analysis about the market facts and trends where the company’s product is suggested to be introduced for the first time has been discussed. Secondly, the key relationships between the buyers, suppliers and other key stakeholders involved in the process of marketing the product in the new geographical market in a profitable and...
10 pages (2510 words) Term Paper
Service Product Analysis
These factors might seem insignificant but when observed in depth, reveals the fact that they are capable of manipulating the level of satisfaction as well as the behaviour of a customer in a positive and in a negative way. Both the factors of behaviour and satisfaction isn relation to a customer hold huge importance in the service industry. Importance of Servicescape Servicescape is said to be the structure or the physical atmosphere that encircles the service. As the individuals present in this physical atmosphere also form and manipulate the atmosphere, so, the social atmosphere or...
4 pages (1004 words) Essay
Analysis of "U.S. Service Sector Grows Slow"
Many companies in the service sector are highly dependent on their marketing efforts to achieve further growth. Many experts are worried about the deceleration in growth in the service sector. Carl Leahey, a senior Economist at Senior Economist stated, “This survey shows a slow-moving service sector. That is pretty much in line with the market sense that though the economy has improved, it is still not growing very quickly” (Bond, 2011). Despite the worries of many scholars about the service sector there are other signs that showed major improvement in the U.S. economy such as the latest...
4 pages (1004 words) Essay
"NEW" product or service in an existing product/service category
Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market attention. Grandma’s Boy will find market success through aesthetic packaging, effective integrated promotions and advertisement, and by establishing a competitive pricing structure. 2. Current Marketing Situation The target market for Grandma’s Boy fragrances is the Baby Boomer market and the 18-35 year old male buyer who maintains similar values and ethics of the Grandma’s Boy brand. 2.1 Market description...
9 pages (2259 words) Assignment
Marketing Analysis of Cisco Product
This is made possible by its product range in hardware, software and service offerings to provide an integrated business solution to its customers. It is the market leader in innovation and diversity able to provide reliable products supported by a wide geographical market coverage hence offering at competitive prices. Forward-looking focus is what drives the company in the innovation keen to incorporate the dynamic consumer needs (Cisco Systems Inc.) Competition Cisco has a wide range of competitors in the industry owing to its product portfolio, from hardware to software, being the top in...
3 pages (753 words) Assignment
marketing of service product
Conclusion 18 1. Executive Summary The tourism industry has been experiencing huge growth over the last few years. This is due to the “advent of the borderless world” (Levy, 2012) and increasing reach of information about the royal places and scenic beauties throughout the world. Austin Travel is a travel agency which operates in Maryland, United States and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted towards tourism. Austin travel has been planning a tour for two couples of Maryland to Paris....
14 pages (3514 words) Book Report/Review
Got a tricky question? Receive an answer from students like you! Try us!