Service product analysis

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Service Product Analysis Contents Contents 2 Executive Summary 4 Rebak Island Resort-A Taj Resort 5 Background of the Service 6 Location of Rebak Island Resort 6 Span and Size of Rebak Island Resort 6 Positioning of Rebak Island Resort in the Target Market 6 Analysis of the Rebak Island Resort Based on Seven Ps of Services Marketing 7 Product 7 Price 8 Place 9 Promotion 10 People 11 Process 13 Physical Evidence 14 Recommendations to Rebak Island Resort based on the above Evaluation 15 Product 16 Promotions 16 People 17 Physical Evidence 17 Conclusion 18 Referencing 19 Executive Summary Rebak Island Resort a hotel company related to the Taj Group is located in the picturesque Rebak Islands.


Rebak Island Resort, a five star category hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities. The paper focuses to evaluate the services provided by the Resort through analysing based on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists visiting the island from different corners of the world. Rebak Island Resort-A Taj Resort The Taj Group is the constituent or collective name for the large group of hotels, resorts, spas and other hospitality units of The Indian Hotels Company Limited. ...
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