Service product analysis - Essay Example

Only on StudentShare

Extract of sample
Service product analysis

Rebak Island Resort, a five star category hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities. The paper focuses to evaluate the services provided by the Resort through analysing based on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists visiting the island from different corners of the world. Rebak Island Resort-A Taj Resort The Taj Group is the constituent or collective name for the large group of hotels, resorts, spas and other hospitality units of The Indian Hotels Company Limited. ...Show more

Summary

Service Product Analysis Contents Contents 2 Executive Summary 4 Rebak Island Resort-A Taj Resort 5 Background of the Service 6 Location of Rebak Island Resort 6 Span and Size of Rebak Island Resort 6 Positioning of Rebak Island Resort in the Target Market 6 Analysis of the Rebak Island Resort Based on Seven Ps of Services Marketing 7 Product 7 Price 8 Place 9 Promotion 10 People 11 Process 13 Physical Evidence 14 Recommendations to Rebak Island Resort based on the above Evaluation 15 Product 16 Promotions 16 People 17 Physical Evidence 17 Conclusion 18 Referencing 19 Executive Summary Rebak Island Resort a hotel company related to the Taj Group is located in the picturesque Rebak Islands…
Author : eulahmedhurst
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Service product analysis"
with a personal 20% discount.
Find out more

Related Essays

Service encounter journal and analysis
The researcher discusses his five experiences with different companies in which, he has been given a poor customer service. Some of the companies he will discuss are very famous and his complaint might sound inconsistent with the quality of service generally given by these companies, but he is writing what happened to him.
10 pages (2500 words) Essay
New product/service development and marketing metrics
A wide range of products is offered by the company in various geographical regions of the world such as Africa, North America, Europe, Asia, and Middle East. Some of its product offerings include coal and synthetic fuels based on coal, oil, natural gas, illuminating paraffin, and other petroleum products.
10 pages (2500 words) Term Paper
Service Product Analysis
This holds immense importance in the service industry as services are not just consumed for hedonic reasons but even for customers who interact with the physical settings for reasonable amount of time. There have been numerous studies done based on factors such as colour, background music, light, aroma, noise and smell among others.
4 pages (1000 words) Essay
Analysis of "U.S. Service Sector Grows Slow"
Any decline in the movement of the service industry will negatively impact the United States a lot due to the fact that the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.
4 pages (1000 words) Essay
British Petroleum: Transforming Its Strategy "Beyond Petroleum"
It is in 1914 that the British government took a large interest in the Anglo-Persian Company to such an extent that it was given a go ahead to supply oil for the Royal Navy during the First World War (Christiansen 2002). The company has since then emerged as one of the World’s top three oil corporations since its merger with Amoco in 1998.
6 pages (1500 words) Research Paper
"NEW" product or service in an existing product/service category
To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34 year old markets.
9 pages (2250 words) Assignment
The Cost of Wal-Marts Low Prices Should Not Be Too Costly
The essay explores is Wal-Mart a completely negative member of society because its low prices cost its employees too much. Wal-Mart is like any other company that offers advantages and disadvantages as a business. Sebastian Mallaby opposes the sentiments of Olsson in the article, “Progressive Wal-Mart. Really".
3 pages (750 words) Essay
Marketing Analysis of Cisco Product
It has become a strong brand in its industry and boasts of the world’s biggest market share for its products. The assets base currently stands at about $92 billion with last financial year revenue in excess of $46 billion and net income of $8 billion. Positioning statement Cisco is an internet solutions equipments manufacturer that makes powerful connectivity possible and providing easy access to information anytime.
3 pages (750 words) Assignment
marketing of service product
Planning of the trip 9 4.1 Detailed itinerary of Couple A 11 4.2 Detailed itinerary of Couple B 14 4.4 Justification for choices for Couple A using relevant 7 P’s of Marketing 17 4.5 Justification for choices for Couple B using relevant 7 P’s of Marketing 18 5.
14 pages (3500 words) Book Report/Review
Citical, structured report on fundamental marketing issues for Porsche automobile
One of such companies is Porsche Automobile. The firm has been operating since 1931 and deal in luxury and sports cars. The company deals with luxury cars where it aims at meeting the needs of wealthy customers within its
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT