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Service product analysis - Essay Example

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Service product analysis

Rebak Island Resort, a five star category hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities. The paper focuses to evaluate the services provided by the Resort through analysing based on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists visiting the island from different corners of the world. Rebak Island Resort-A Taj Resort The Taj Group is the constituent or collective name for the large group of hotels, resorts, spas and other hospitality units of The Indian Hotels Company Limited. Further the Taj Group that holds to be one of the largest and most popular hotel companies in the Asian market in terms of service standards, aesthetics and other parameters stands out to be the glowing symbol of Indian hospitality. Taj Group internationalises through the opening of 16 hotels in several international locations like Maldives, Malaysia, in other developed countries like United Kingdom and United States and similarly along emerging economies like Africa, the regions of Middle East and Sri Lanka (Taj Group, 2012). In the context of the project the company chosen is Rebak Island Resort situated in Langkawi, Malaysia. This hotel company is the international wing of Taj Group in the Malaysian region. Rebak Island Resort got its name from the native Rebak Tree found in the Rebak Islands. The Rebak Islands is one of the 99 islands that constitute the Langkawi region. The region holds a pristine glory in terms of the natural exhibits found pertaining to forests, mountains and a large number of beaches. The Rebak Island Resort can be reached by the visitors by taking a five minute ride from Langkawi Airport to Langkasuka Port and subsequently taking a fifteen minutes ride on a boat to the Resort. A host of facilities and services await the visitors at Rebak Island Resort that promises to serve the best based on standards set by the Taj Group (Rebak Island Resort, n.d.). The report tends to conduct a total analysis of the Taj Group based on the Seven Ps of Services Marketing concept. Based on the analysis conducted it would focus on rendering needful recommendations related mainly along Four Ps including the Physical Environment of the Services Group. These set of recommendations would be furnished to contribute to the development of the services standard of the company. Background of the Service Location of Rebak Island Resort Rebak Island Resort is located in Rebak Island a member of the large number of Islands forming the Langkawi region in Malaysia. The Resort is located at a distance of 4 Kilometres from the Langkawi Island while it can be reached by taking a boat ride of around 15 minutes from the Langkasuka Port. Span and Size of Rebak Island R ...Show more


Service Product Analysis Contents Contents 2 Executive Summary 4 Rebak Island Resort-A Taj Resort 5 Background of the Service 6 Location of Rebak Island Resort 6 Span and Size of Rebak Island Resort 6 Positioning of Rebak Island Resort in the Target Market 6 Analysis of the Rebak Island Resort Based on Seven Ps of Services Marketing 7 Product 7 Price 8 Place 9 Promotion 10 People 11 Process 13 Physical Evidence 14 Recommendations to Rebak Island Resort based on the above Evaluation 15 Product 16 Promotions 16 People 17 Physical Evidence 17 Conclusion 18 Referencing 19 Executive Summary Rebak Island Resort a hotel company related to the Taj Group is located in the picturesque Rebak Islands…
Author : eulahmedhurst
Service product analysis essay example
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