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Essay example - Developing IMC plan for Tween Mobile phone

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College
Essay
Marketing
Pages 18 (4518 words)
Developing IMC plan for Tween Mobile phone Table of Contents Executive Summary 3 Background Information 4 Communication Objectives 5 Developing Brand Awareness 7 Promotion for Products 7 Building Product Image 8 Developing attitude of consumers 9 Creative Advertising Strategy Selection 9 Media Plan 12 Print Media 14 Electronic Media 15 Online Media 15 Physical Media 16 Conclusion 16 References 18 Executive Summary The company Owl and Pussy Cat Company is a medium sized company based in Australia…

Extract of sample

For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various communication objectives, selection of advertising strategy on a creative note, and finally a highly effective media plan. Background Information The world today has become a highly digitized and connected world. ...
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