For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various communication objectives, selection of advertising strategy on a creative note, and finally a highly effective media plan. Background Information The world today has become a highly digitized and connected world. The reason for this extreme level of digitization as well as consecutiveness can be attributed to the increasing advancements of technology with regards to the communication needs of human being and human controlled processes of automatic and automated that has emerged all over the world. Keeping pace with the rapid advancements of communication technology, the mobile phones have emerged as the most primary form of human communication all over the world, more effectively in the emerging as well as the economically established countries and markets around the world. In Australia, the consumption of mobile phones has gone up tremendously. Various market researches on consumers have identified that the young group of child consumers, who increasingly fall in the age group of 6 to 13 years are one of the most active and avid customers, who display highly attractive and strongly influential consumer behavior. Researches further show that the young consumers hold significant power in terms of influencing the consumer behavior of their parents in a direct and indirect manner (Global Trade Marketing, 2005). Talking in terms of various categories of consumers, the consumers falling within the age group of 6 to 13 years, which comprises around a total of 11 percent of the Australian population, have acquired the needs of owning a cell phone (Telstra, 2007). Talking in terms of statistical data, it can be said that the around ? of the total consumers falling in this category from the Australia region already have individual possession of cell phones (Downie and Glazebrook, 2007). While the sole purpose of being provided with cell phones has been cited as the logic of being able to stay connected with their parents, yet this young group of consumers have increasingly developed a significantly different category of consumer behavior which is itself unique in nature (Roy Morgan Research’s Young Australians Survey, Summary). It has been increasingly decoded that the young group of consumers increasingly sees the mobile phones as a symbolic representation of their status and a high percentage of them state that the brand of the mobile phones that are being used by them is increasingly important to them.
Developing IMC plan for Tween Mobile phone Table of Contents Executive Summary 3 Background Information 4 Communication Objectives 5 Developing Brand Awareness 7 Promotion for Products 7 Building Product Image 8 Developing attitude of consumers 9 Creative Advertising Strategy Selection 9 Media Plan 12 Print Media 14 Electronic Media 15 Online Media 15 Physical Media 16 Conclusion 16 References 18 Executive Summary The company Owl and Pussy Cat Company is a medium sized company based in Australia…
This change in the quantity is solely based on the change in price. An increase in price, however, would have depicted a contractionary movement causing the quantity demanded to fall (Bamford, 2002). b) Everyone expects the price of a mobile phone to fall next month.
Why Mobile Phone Conversations Are Never Private Student Name Name of the Institution Why Mobile Phone Conversations Are Never Private Contemporary technological advancements have brought with them devastating experiences and incremental causes of social complexities.
The aim of this study is to explain and explore the market entry strategic plan of Lenovo within the Argentina’s mobile phone market. Moreover, the study intends to discuss Lenovo’s culture and Argentina’s market environment as well. It also entails the detailed discussion of the political and economic conditions of Argentina that will help the company to derive in-depth knowledge about the opportunities, competitors and risks in the new market.
Mobile phone owners (and/or users) also know that they now have the option of upgrading their mobile phone service from 2G to 3G - an improvement that would allow them to not only make and receive calls (voice-service) but also enjoy many other non-voice features such as 'log onto the office network, surf the Internet, order and pay for goods, manage investments on the stock markets, check the weather or find the nearest Italian restaurant.' (mPhone Ltd, n.d.).
The biggest problem with this advertising tool is that customers usually harbour very high levels of intimacy with their mobile phones and hence any strategy chalked out to exploit the medium of mobile phone has to be customer sensitive (Hendery 2). Anything done to interact with the mobile phone owners will have to be cautious about the possibility of being viewed as an unnecessary and perhaps illegal intrusion.
Kanter (1995:71) on his work of "Mastering Change" argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response.
However, there is overwhelming evidence to prove that indeed, mobile phones do not cause cancer. This paper seeks to prove that cell phones are safe for use and do not cause cancer.
Cell phones cannot cause cancer since the radio frequency they emit is weak