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Marketing of the islamic finance(we want to market the islAMIC FINANCE)
Pages 10 (2510 words)
AN ASSESSMENT OF SERVICE QUALITY DIMENSIONS OF ISLAMIC AND CONVENTIONAL BANKS AND ITS IMPACT ON CUSTOMER SATISFACTION: A CASE STUDY OF JORDAN Abstract Islamic finance is a new concept and have experienced global acceptance at a rapid rate since first commercial Islamic bank was established in the year 1975.
Hence the topic of this research proposal is “an assessment of service quality dimensions of Islamic and conventional banks and its impact on customer satisfaction: A case study in Jordan. The SERVQUAL model which addresses five dimensions of service quality would be utilised in the research study to help in assessing the gap between perceptions and expectations of the customers who are offered services by the banks. In order to achieve the aims and objectives of the study, a questionnaire survey would be conducted and the respondents would include customers of five Islamic banks at Jordan and five other conventional banks. Various statistical tools and techniques would be used to analyse the data obtained through the questionnaire surveys to get accurate results. The total budget allocated for conducting this research study has been estimated to be $16,000 and three years’ timeline has been set to successfully complete this research study. The research plan and the timeline associated with various activities that are needed to be done to conduct this study have been presented with the help of Gantt chart. ...
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