E-retailing

E-retailing Assignment example
High school
Assignment
Marketing
Pages 12 (3012 words)
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E-tailing (Electronic Retailing) is the process of selling of retail products or services using the internet. Historically, the idea of electronic retailing was emerged in internet debates in 1995. Additionally, this idea appeared approximately predictable accumulation to e-business, e-mail and e-commerce…

Introduction

In 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with business associates by performing e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly compare prices from a number of dissimilar e-tailers as well as establish a connection between you and them (Schappell, 2000).
This report will present a detailed analysis of a company that is specialized in e-retailing of business. This report will present a comprehensive analysis of some of main areas and aspects of the business’s e-retailing enhancement and establishment of more effective strategy for the potential management of business in a much better way. For this report I have chosen Maplin Electronics business. In this scenario, the main idea is about developing an expanded internet shopping capability for Maplin Electronics company website.
Business Overview
I have selected Maplin Electronics Corporation, which needs to improve its web based business and also create a better opportunity for the possible expansion in overall business and working arrangements. Maplin Electronics is one of the UK’s major corporate retailers of consumer electronics. ...
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