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Pages 12 (3012 words)
E-RETAILING By Name Date Table of Contents Introduction E-tailing (Electronic Retailing) is the process of selling of retail products or services using the internet. Historically, the idea of electronic retailing was emerged in internet debates in 1995. Additionally, this idea appeared approximately predictable accumulation to e-business, e-mail and e-commerce.
In the same way, the achievements of Amazon.com accelerated the development of Barnes and Noble's e-tail website. In addition, the issues and problems regarding secure order-taking retreated. In 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with business associates by performing e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly compare prices from a number of dissimilar e-tailers as well as establish a connection between you and them (Schappell, 2000). This report will present a detailed analysis of a company that is specialized in e-retailing of business. This report will present a comprehensive analysis of some of main areas and aspects of the business’s e-retailing enhancement and establishment of more effective strategy for the potential management of business in a much better way. For this report I have chosen Maplin Electronics business. ...
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