Reserach Porposal for dissertation

College
Essay
Marketing
Pages 14 (3514 words)
Download 0
Analysis of the Marketing Strategy of Apple Inc: 1997 – 2011 Research Proposal Background of Study The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises…

Introduction

Mainardi (2012) states that “Apple Inc is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along with Macintosh computers” (pvii). Apple is known for its involvement in the Smartphone revolution which brings the internet onto portable devices like mobile phones and tablets. This is based on convenience and consumer demands and expectations. Apple gains its competitive strength from its uniqueness in producing the best-in-class products (Goldfayn, 2012 p231). This includes distinctive applications and software which meets consumers' needs and expectations. Apple leads the industry with its ability to control the markets through innovations. Aaker (2007) identifies that Apple always produces items that consumers are willing to by. This is because they always ensure that they maintain a proactive emergent business strategy which takes into account, everything that consumers want and deliver it with a high degree of flexibility (Aaker, 2007). Another school of thought believes that what differentiates Apple from other technology and IT oriented firms is that they are focused more on the design and redesign of their products but not on profits (Chazelle, 2006 p14). ...
Download paper
Not exactly what you need?

Related papers

dissertation
. I have submitted a version of this dissertation via Turnitin - Yes No (please tick as appropriate: if no, why not? Your hard copies may not be accepted until electronic submission is confirmed) Ethics number: . For office use only Second marker:. First copy to go to supervisor: Second copy to go to second marker: Only one copy handed in: Date of submission. . Extension agreed?. Agreed Submission…
Dissertation
In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets. High school respondents totaled 58.2% of respondents. 64% of the respondents were currently employed. Internet usage and online shopping Many respondents had Internet experience. 29.6% had more than ten years Internet…
Dissertation Methodology Under Title: "The Role of Social Media in Branding in the UK"
Adopting a mixed method such as what this study has done is equated with pragmatism and practicality because at the end of the day what matters is not about which research methodology is deemed more superior but which method(s) can result in the achievement of convincing answers to the research questions. For instance, in evaluating the branding strategy for Apple’s Ipad through social…
dissertation proposal
The best example of viral marketing is Hotmail, which offer free e-mail services to users (Bryce, 2007). Whenever a user sends e-mail to others, there is an integrated viral add, which also gets sent to the recipient about signing up for a Hotmail account. I found the use of viral marketing is increasing at a rapid pace and marketers are considering it as one of the most useful marketing tools…
findings analysis of dissertation-----Analysis of the Joint Venture entry mode of Marks and Spencer in china with secondary data
Contextually, entering into the market of China also posed considerable challenges to Marks & Spencer (M&S), which is a renowned British multinational retail chain. Critics have thereon argued that it is fundamentally owing to lack of market understanding and appropriate strategies adopted by companies to mark its failure in Asian countries like China (Hopkins, 2013). The discussion henceforth…
A SUMMARY OF dissertation
Italy is a supplier and producer of high class wine. Increasing competition and favourable perception has helped Italian wine to get a good share of the Chinese wine market. Eradication of customs duty is another reason for the rising demand of wines, especially in corporate and government organizations (Prasad, 2009). However, various conditions have caused a derogatory situation for Italian…
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION
Review of the Literature……………………………………………………………………….3 3. Data Collection…………………………………………………………………………………7 4. Findings & Discussion………………………………………………………………………….8 5.…