Got a tricky question? Receive an answer from students like you! Try us!

Lupin Marketing plan - Essay Example

Only on StudentShare
Author : tavarescrooks

Summary

Lupin Marketing Plan 1. Executive Summary The project discusses the marketing plan of Lupin Pharmaceuticals, which is among the top most pharmaceuticals a company in India. Lupin after creating a stable market share in the Indian market plans to enter the international market mainly US because of the growth opportunity encountered in the US pharmaceutical market…

Extract of sample
Lupin Marketing plan

The project highlights the top competitors of Lupin in US and also stated the strategy that Lupin should implement in order to succeed in the US market. The Porters Five forces have been used to analysis the attractiveness of the industry, SWOT to determine the internal and external factors of Lupin Pharmaceuticals. Perceptual map has also been prepared to analysis the competitor’s position in the industry so that Lupin can implement strategies accordingly along with the 4Ps. Finally to measure the effectiveness of the business plan, balance scorecard will be used which will determine the working and effectiveness of the strategies adopted and if any changes to be made in the business plan. Contents 1.Executive Summary 2 Contents 3 2. Introduction 5 3. Situation Analysis 5 4. SWOT Analysis 8 5. Evaluation of Alternative Strategies 10 6. Objectives 11 7. Recommended Strategy 12 8. Economic Evaluation 15 9. Implementation and Control 16 9.1 Managing, measuring and controlling 16 9.2 Contingency plan 17 Reference 18 Bibliography 19 Appendix 20 25 2. ...
Download paper

Related Essays

Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New Jersey in different industries like printing and publishing, pharmaceutical industry, financial industry, telecommunication sector etc. Men and women work alike and even students are involved in the work…
7 pages (1757 words)
Country/product Brief
Table of Contents 2.1 Political Factor 5 2.2 Economic Factor 6 2.3 Social Factor 6 2.4 Technological Factor 7 2.5 Environmental Factor 7 2.6 Legal Factor 7 4.1 Opportunities 9 4.2 Barriers 9 Global pharmaceutical market is valued at € 484,151million but more than 47% of the market share is dominated by USA alone. US pharmaceutical industry has discovered almost 370 different drugs in last decade. 50% of drugs are in the area of heart disease or hypertension, Alzheimer’s disease, arthritis, Parkinson’s, and Cancer. Some of the well known pharmaceutical companies of USA are Amgen, Pfizer,…
7 pages (1757 words)
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section. In the section of assumptions, there is a discussion related to the common misconceptions regarding the marketing plan as a whole. Reputable journal, text, and Internet based sources…
12 pages (3012 words)
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the high calorie in the burger was the reason behind the product failure to capture the market. Background McDonalds is undoubtedly one of the fastest growing companies in the fast food industry, which is…
5 pages (1255 words)
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in it. This marketing plan also comprises of the company analysis which examines the various aspects of the company mainly the internal environment and determines the capability of the company to enter…
8 pages (2008 words)
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name, packaging, colors, a warranty, and a service program” (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual in an…
3 pages (753 words)
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the organization is trying to establish their business in Stockholm. Moreover, several favorable aspects like high disposable income of people, favorable social tradition, economic development, political…
5 pages (1255 words)