StudentShare solutions
Triangle menu

Facebook Inc - Term Paper Example

Extract of sample
Facebook Inc

User can then enjoy its services including the exchanging of messages, joining groups that suit them like their schools or work places. Facebook was started by Markl Zuckerberg together with his friends and roommates from college. When it started it only gave membership to the students of Harvard. It later spread out incorporating other colleges in Boston. Eventually its number increased to students in high schools and anybody above the age of 13. This does not mean that there are no children below 13 years who have Facebook accounts. A research by Consumer Reports reported that there are about 20 million children below 13 years who have Facebook accounts thereby breaching its terms of service. In 2009, Facebook was ranked as the most famous social networking site. Most fans of facebook commend it stating that Facebook helps them remember their colleagues and friends’ birthdays, bug their friends, play games, chat with long term friends among other uses. Its critics are however complaining that is has become an obsession especially in the United States. They have complained that it is a time waster and supports narcissism. Facebook is estimated to have about 150 million new visitors from the United States in May 2011. Two years ago, it was estimated that about 42% of the population in United States had opened up Facebook accounts. In May 2011, its market growth started deteriorating; it lost 7 million users especially in Canada and the United States. This paper will discuss the market trends, market structure, business environment, pricing strategies, and government role. It will also analyze the nature of its products and services in United States as compared to other countries. 1. Nature of Product/Service Facebook Life cycle A product Life cycle is significant in marketing. These stages are Introduction, Growth, Maturity, and Decline. Sales are not as important in the introduction stage not unless the brand has already taken effect. At the introduction stage, the users are introduced to the service where they are expected to register. Users are able to request their friends to join Facebook. This stage usually has its users using it for communication and networking. At the growth stage, Facebook starts inventing new features but not many registrations come up. This is where users employ the services mainly for commercial use. The maturity stage does not have much going. Registrations greatly reduce, and some users may opt to terminate their accounts. Finally, the decline stage has more people terminating their accounts than joining. A good example of a social site at this stage is MySpace. According to a recent research carried out, investors would rethink of their decision to join Facebook before doing so. This is due to the fact that Facebook is currently at the downward slope of the life cycle, especially in its major markets like the United States of America. Even though Facebook appears to be doing perfectly well as will be discussed in this paper, it is in its third stage, which is maturity, heading to the fourth stage, which is decline particularly in most of its biggest markets in the world. The first sign of its decline was the report on its traffic drop in its largest markets: United States and Canada. The first time, it lost about six million users. It has continually fluctuated around this figure since then. At the same time, UK, Russia and Norway recorded a loss of about 100, 000. Facebook’s reports do not however, indicate these figures, but instead reflects a growth. This growth is said to be gained from countries that have embraced Facebook late. Role of technology Facebook’ ...Show more


Facebook was launched in 2004. It is a social network with millions of active users. Most of its users use it on their mobile appliances. Before using it, the users are required to register. …
Author : gerardtowne
Facebook Inc essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Facebook Inc"
with a personal 20% discount.
Grab the best paper

Related Essays

Renren website
Furthermore, number of other advantages of internet was also recognized. Slowly with the development of information technology the concept of e-commerce was also developed and integrated into the business processes of the organizations. With more developments, several applications came forward and became households.
15 pages (3750 words) Term Paper
Wintz Lawn Service, Inc
Accounting 1) Wintz Lawn Service, Inc. Statement of Retained Earnings Four Months Ended August 31, 20XX Retained earnings, May 1, 20XX $ 0 Add: Net income 3,000 3,000 Dividends (500) Retained earnings, August 31, 20XX $ 2,500 2) Wintz Lawn Service, Inc. Balance Sheet August 31, 20XX ASSETS LIABILITIES Current assets: Current: Cash $2,000 Wages payable $ 300 Accounts receivable 750 Total current liabilities 300 Prepaid equipment rent 200 Supplies 50 Total current assets 3,000 Long-term: STOCKHOLDERS’ EQUITY Trailer $ 300 Common stock 400 Acc.
1 pages (250 words) Term Paper
Strategic Analysis of Facebook Inc
In existing business environment, there are a number of different issues faced by business organizations. Owing to different environmental issues faced by the company, its performance in the share market varies accordingly. For this purpose, it is quite essential for an investor to have some intensive analysis of the business, marketing and financial performance of the organization within the market place (Kotler, & Keller, 2012).
11 pages (2750 words) Term Paper
Novagold Resources Inc (NG)
On January 8, 2009, the Company sold its holdings in Alexco Resource Corp. On January 7, 2010, NovaGold and its wholly owned subsidiary, Alaska Gold Company, took over the Ambler property in northern Alaska. Legal and Ethical Actions The Company was facing a class action lawsuit in the district court of New York for violation of security laws.
7 pages (1750 words) Term Paper
Facebook: Social Networking
The form of interaction addressed here is the facility of adding photos and videos. The website allows account holders to add photos and videos, and the viewers of the profiles have the chance to ‘like’, ‘comment’ or ‘share’ the photo and video.
3 pages (750 words) Term Paper
Performance Review Takes a Page from Facebook
There is a great deal of merit to this statement. According to Fairholm (2009), the ability to develop a cohesive and dedicated organizational culture involves establishing regular communications systems with internal stakeholders. In human resources, one of the most important constituent parts of maintaining competitive advantage is human capital resource.
4 pages (1000 words) Term Paper
Financial Analysis: Apple Inc
Financial Analysis: Apple Inc. (2012) Introduction The fiscal situation of companies is expounded through the use of financial instruments such as balance sheets and income statements. Various forms of financial instruments are utilised in order to configure how shifts in the company’s assets and liabilities would affect the company’s accounts (Helfert 40).
5 pages (1250 words) Term Paper
Apple Inc. Total quality managemnt
Since quality is a very subjective element and it varies between the industries and the customers. Having realized the need for quality, every organization in its own way makes an effort to defining the quality which is in total alliance with the
5 pages (1250 words) Term Paper
How does Generation Gap affect the society in the United States
In America, the gap between the old aged and the young is increasing at a tremendous rate, hence distorting the idealized identity and responsibility of each individual in the society. The American society has developed a controversial yet rave
2 pages (500 words) Term Paper
Apple INC
In 1996, Apple Inc. acquired the NeXT Company, whose operating system became the next-generation OS of Apple. A year later the company was trapped in a financially-burdensome position, and Steve Jobs has been appointed as the interim Chief Executive Officer. Under
11 pages (2750 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation