10 conditions to invest in Deep Dyve Organisation

10 conditions to invest in Deep Dyve Organisation Essay example
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Marketing
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10 CONDITIONS TO INVEST IN DEEP DYVE ORGANISATION DeepDyve, Inc. is a US based company engaged in the business of providing rental services online for scholarly articles obtained from peer reviewed journals which are meant for medical, technical and scientific research purposes…

Introduction

is a US based company engaged in the business of providing rental services online for scholarly articles obtained from peer reviewed journals which are meant for medical, technical and scientific research purposes. The articles cover wide range of subjects like finance, business, humanities, IT, computer science, life sciences, etc. (Outsell, 2012). The company is headquartered at Sunnyvale, California and was founded in the year 2005. Previously it was named as Infovell, Inc. and was later renamed as DeepDyve, Inc. in the year 2008 (Bloomberg, 2012). Mr. William C. Park is the Chief Executive Officer (CEO) and director of the company (DeepDyve, 2012a). The company has a unique business model and has been operating its business successfully since its inception. This study entails about the detailed analysis of the company based on ten different conditions. Those ten conditions discussed in this study includes, demand conditions, knowledge conditions, industry life cycle, pattern of technological evolution, identification and satisfaction of market needs in real, entry barriers, understanding of customer adoption, feasibility analysis, managing intellectual property rights and the industry structure in which DeepDyve operates its business. ...
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