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e-Marketing Report for www.northbrisbanelandscapes.com.au
Pages 10 (2510 words)
E-Marketing Report for North Brisbane Landscape Executive summary The report focuses on the condition of North side Landscape in Australia, which is a company well-known for its garden landscapes for the past 36 years. The company has a very loyal base of customers, but in comparison with other companies at the national and global level, the company was found to lag in its appeal.
A ranking of the four companies, North Brisbane Landscape, C Price Landscapes, Australian Native Landscapes, and Frosts Garden Centres, chosen in this paper, has also been done to deduce the comparative position of each company. The overall result suggested a lowly position of North Brisbane Landscape, the company discussed in the paper. The company was found to lack in its 7 I’s and 6 C’s components. The recommendations have been done, keeping in focus the deficiencies observed in these two components respectively. Introduction E-marketing is the marketing using digital technologies in order to help selling of the products or services. E-marketing provides businesses houses of any size an easy access to the general mass market within an affordable price range. Specific benefits achieved from e-marketing include the following aspects: global reach, lower cost, results that can be tracked and measured, 24-hour marketing, personalization, one-to-one marketing, etc (Developing an E-Marketing Plan, 2005, pp.2-3). Business websites should be maintained by every running company in order to propagate their products and services online. ...
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