Creation and distribution of goods and services - Essay Example

Extract of sample
Creation and distribution of goods and services

Richard Strong put forward the argument that the proposals would allow the corporation to develop two focused and separate market and product strategies for the market segments. The initial response was guarded, with its advantage being that it would allow the corporation to clarify positioning of its products while aiding Aldus to establish a unique and strong company identity in both market segments. However, the corporation had based its success via the offering of a single product line bridging creative professionals and business. This paper aims to evaluate this proposal. Strong’s proposal to alter the positioning strategy for Aldus As PageMaker’s sophistication grew to meet the high-end user’s evolving needs, the product became more unattractive to the business segment that was not as sophisticated. The primary distribution channels lacked sophistication to lend support to these high-end users, leading Strong to believe that the corporation faced the danger of being unable to serve these two markets. The situation was made worse in the European market by Apple Macintosh’s weak position, which made Aldus depend more PageMaker’s MS-DOS version. ...Show more

Summary

Creation and Distribution of Goods and Services Name: Institution: CREATION AND DISTRIBUTION OF GOODS AND SERVICES In 1988, Aldus corporation’s sales and marketing executives met to start strategic marketing planning for the year 1989. The marketing manager for their European operations, Richard Strong, proposed the splitting of Aldus’ product family into two distinct lines of production…
Author : goodwinherminia
Creation and distribution of goods and services essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Creation and distribution of goods and services"
with a personal 20% discount.
Grab the best paper

Related Essays

Piped distribution services question 1-4
5/F to 35/F: Office floors (6 tenant offices per floor) R/F: Landscape areas and some plant rooms Area per each floor: approx. 600 m2 Question 1 If you were working in the company in the capacity of Mechanical Engineer and in charge of Plumbing and Fire Services, please complete the following tasks:- 1.1) Identify client and building requirements for mechanical distribution services, fire fighting services and fire protection services.
10 pages (2500 words) Essay
Goods and services tax (GST) Assignment
Goods and services tax (GST) came into force as an open based indirect tax on 1st of July 2000. This open based indirect tax is set at a rate of 10%. This rate can only be changed if every state and territory in Australia agrees, and both Assembly of each Federal Parliament accepts the amendment.
15 pages (3750 words) Essay
Economics, Goods and Services, Firms, Production, Supply and Demand
Various concepts are used in economics, them being; goods and services, firms, productions, supply and demand. Consumers’ needs and wants influence how goods and services are produced by firms, distributed by retailers and wholesalers, and the general consumption of the products themselves.
4 pages (1000 words) Essay
Stakeholders are Coming to Require the Goods and Services
Introduction to Analysis: One of the unique realities of the currently under developed and developing world is with regards to the fact that these stakeholders are coming to require the goods and services that the developed world has relied upon for several decades.
7 pages (1750 words) Essay
Marketing Goods & Services
Two types of goods commonly result from a production system: services and products. Generally, products are physical goods, such as a personal computer, and services are abstract or nonphysical.
6 pages (1500 words) Essay
IKEA AND UK DISTRIBUTION
Despite the pressure from the competitors IKEA will undertake effective supply management as the cutting edge. Higher number of satisfactory customers and efficient services will maximise the profitability of IKEA by attracting a large number of customers.
10 pages (2500 words) Essay
Global Distribution Of Material Goods And Products
Co-workers in the same position as I were young females in their early 20s. We all worked hard with as much skill and caring as possible. Many of us grew close very quickly.
2 pages (500 words) Essay
You Tube as a Cultural Form
According to the author, among all forms of technology, mass media have special characteristics of generating meaning and manipulating experience. Thus, the speedy information communication in the electronic age has become the largest consumer function in the world, and the electronic media has changed the present world to a global village.
8 pages (2000 words) Essay
Differentiating Between Services and Goods Marketing
As clearly indicated, the product could possess distinguishing characteristics in terms of tangibility, distinct separateness, differences in kind, and perishability. Wolak, Kalafatis & Harris (1998, 24) clearly enumerated the
3 pages (750 words) Essay
Distribution Channels
Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT