Marketing Communication Based on Video - Research Paper Example

Only on StudentShare

Extract of sample
Marketing Communication Based on Video

Absolut is a business entity which was originated as a brain child of Lars Olsson Smith, the king of Vodka. The Absolut organization exists to provide the best quality vodka in the world. Today it is one of the leading brands of Vodka. The originators suggest that the main ingredient required to produce Absolut is a grain grown in Ahus, in Southern Sweden. The producers have coined a “one source concept”. It is this one source concept that the manufacturers believe causes Absolut vodka to be absolute. The Absolut website states that it is made of only natural ingredients, namely, winter wheat and water. Absolut is viewed as a perfect unit in that its bottle, its taste and its price combine to form one package. Over the years Absolut has added many flavors to its original and premium product. Flavors include Peppar, Citron, Mandarin, Rasberri, Vanilla, Kurant and Pears. Absolut on their website proposes that their Mandarin and Orange are two of the most popular flavors in the world.
The brand’s origins and its background
The brand Absolut was established since 1889 when Lars Olsson Smith registered the brand name and began to revolutionize the manner in which vodka was made. By 1979, it was imperative for Absolut to begin to export to countries around the world in order to survive. ...Show more

Summary

As of August 22, 2011, the Bloomberg Business week website noted that The Absolut Spirits Company, Inc., headquartered in New York was founded in 2001 and functions as an importer and distributor for vodka and gin in the United States. The Absolut Spirits Company is a subsidiary of V&S Vin & Sprit AB which is based in Northern Europe…
Author : teagandooley
Marketing Communication Based on Video essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing Communication Based on Video"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications Plan for Volkswagen
IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
4 pages (1000 words) Research Paper
Marketing Communication
Of notable concern is the fact that new information and communication technology during the current period has made dramatic changes especially in the marketing and communication situation in a given marketing environment. Consumers now have a wide choice of selection of goods and services offered by a company since they can access this vital information from various sources.
3 pages (750 words) Research Paper
The Foundations and Future of Interactive / Social Media Marketing
Hughes (2000) explains that, Direct marketing is where business people approach their potential customers directly with goods that they selling. This system of marketing advertises using one or more of advertising media which, this is a report about traditional direct marketing, how the use of database enhanced direct marketing and how it evolved into interactive marketing.
8 pages (2000 words) Research Paper
Mobile Video Internet Search and Summary
Since, the latter for many years could not go beyond what the influx of mobile video have so far done due to tyranny and aspect of sycophancy by some of the media corporations fearing those who were then in power especially in Libya’s Gaddafi (Boughelaf).
5 pages (1250 words) Research Paper
Marketing Communication
The corporate world has redefined the word “incredible” by taking it to a whole new level altogether. Their contribution to the enormous pace of the world is by no means small – their very existence is a symbol of the advanced times we live in. Marketing communications refer to a company's promotional activities, a key component of the "marketing mix".
21 pages (5250 words) Research Paper
Adidas Marketing Communication
The employees helped in the understanding of the internal operations of the company. The consumers provided information about their buying
6 pages (1500 words) Research Paper
Communication
Some of the methods utilized in online marketing include online PR, pay per click advertising, article submission, email newsletters, optimization of search engines, banner placement, and placement of internet search
11 pages (2750 words) Research Paper
Marketing
However, there is no one-size-fits-all approach to these ideas, as organisations must understand their background in order to determine the most suitable approach. Questions such as how do companies build strong brands?, which is the best approach for
8 pages (2000 words) Research Paper
Is there relationship between video games among children and violent behavior
In essence, they have unlimited access to information through the numerous channels of media that they can interact with in the course of the lives (Saleem,
8 pages (2000 words) Research Paper
Video games
The coverage of video games has shaped the public debate both positively and negatively. Taking a look at recent statistics, it is clear that close to 65% of Americans play video games (ESRB 1). This percentage includes both
11 pages (2750 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT