Services marketing - Essay Example

Only on StudentShare

Extract of sample
Services marketing

Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as there are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular company will get to sell more of its services. Thus there is no standardization in marketing as opposed to that of the products. You need to bring this awareness into the customers as well.

Literature Review

Marketing Types and Characteristics

There are different types of marketing needs. One of the marketing types is that of the product marketing wherein the customer’s needs toward the products are taken care of. Product marketing is easy to gauge and thus will provide a clear cut approach for marketing. The manufacturing of the product is based on the product marketing. If the demand from the customer is more then more such products will be manufactured. Service is something that is rendered as per the requirement of the service buyer. Both service buyer and service seller plays a major important role in the market of service. ...
Download paper

Summary

Marketing has become one of the most important components in business that is rife with competition. With the increase in the scope for marketing, the methods and types of marketing have also increased to a considerable level. Marketing is an aspect of business that is more in sync with the sales aspect…
Author : ldibbert

Related Essays

London Travel Agency Services Marketing
11 pages (2761 words) Essay
Introduction to services marketing
9 pages (2259 words) Essay
Services Marketing (encounter experiences)
12 pages (3012 words) Essay
Services Marketing
9 pages (2259 words) Essay
Financial Services Marketing
3 pages (753 words) Essay
FINANCIAL SERVICES MARKETING
7 pages (1757 words) Essay
Services Marketing
14 pages (3514 words) Essay
Relationship Marketing and Ethical Standards
1 pages (251 words) Essay
Major Fashion Marketing & Management
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!