StudentShare solutions
Triangle menu

Consumer Behavior Blog - Essay Example

Nobody downloaded yet

Extract of sample
Consumer Behavior Blog

As a man, the society expects you to behave in a certain way with the feminine gender expected to behave in a different way. This means that the adverts must be tuned towards what the society perceives to be feminine or masculine. But what if you pick a product that is feminine or masculine while you are of a different gender? Does it make you a lesser human? The answer is all in the psychological imprint that the society has placed as a benchmark for what we feel and how we are expected to react to these feelings. The feelings are then transferred and commoditized into products which mean that each must pick that which is “gender correct”. All in all, there are those who are oblivious of what people think about their choices. They should not be condemned. Personally, anytime I feel like picking a soft drink and I come across a diet coke or Coke Zero, I do not think about it as a gender-based product. I pick that which I feel is right for me at that particular moment, whether people stare back or whisper in secret. CONSUMER KNOWLEDGE Last week was such an informative outing for me. While I was just walking across the shopping mall, I realized that people were baffled by all the products that were on display. It got me thinking, ‘why are people staring and admiring display items whereas they can just go in, get what they need and go back home?’ but I realized that many of these people have only seen the adverts and do not have any clue about the products rather than what they have heard. When these products, mainly clothes and accessories are displayed, people are dismayed by the prices and also the way they appear. They do not have any knowledge about the products they want or even how they can access that information. The sources of information could be many if one chose to look. People who have already bought and used these products could form the first source of inspiration. However, they may be biased given the chances that the products may have been irrelevant or not amounting to what they expected. Another way is to get an expert in that sector and get firsthand information on the best products to buy. This may be costly as some may offer information in exchange for money, citing consultation fees. But the presence of the internet offers one a chance to get as much information as possible with the click of a button. Therefore, next time you go shopping, make sure you have the details, the prices, and the quality of the product you need rather than stand in front of a shopping mall to admire what is on display. PRODUCT APPEAL For a long time now, companies have been looking for the best way of appealing to their target client through advertising. As people look for the best, they are mainly attracted by the visual aspect of the product before quality comes to focus. Many companies have come under attack for what has been termed as sexist adverts but let us be honest: in the current digital world, sex sells! Women will always oh-ah when they see Brad Pitt or David Beckham. Men will always stand and stare when Angelina Jolie or Eva Longoria passes by. The young generation has identified Justin Bieber and Lady Gaga as some of their favorite musicians. These are people known for their sex appeal. Is it wrong when products capitalize on these? Passing through the streets of the nearby town, one cannot miss these sexual innuendos. A beautiful woman is advertising a skin lotion ...Show more


Name Professor Module Date What Affects one’s Choices? Every day, we come across different adverts. Whether in the print media, outdoors, or even via the internet, adverts are all over. The issue is not whether they are there but how their presence affects the decisions of those it is targeting…
Author : ygerhold
Consumer Behavior Blog essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behavior Blog"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Consumer Behavior
“The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy” (Consumer Behavior, 2010).
4 pages (1000 words) Essay
Consumer behavior
Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
3 pages (750 words) Essay
Consumer Behavior
Name Course Instructor Date Consumer Behavior The aspect of motivation plays a major role in determining consumer behavior. Analysts and researchers argue that the instincts and needs of individuals have to be manipulated in such a way that they are inclined towards convincing individuals to making purchases.
3 pages (750 words) Essay
Consumer Behavior
The aspect of decision-making depicts the consideration of suitable alternative choices which best fit with the expected objectives and desires of the decision maker (Fulop, n.d.). The notion of consumer decision-making can be described as a process by which the consumers recognize their needs, gather relevant information about a particular product, assess the alternatives, and, finally, make the decision to buy the product.
4 pages (1000 words) Essay
Belks and Goffmans Theories of Extended Self
Majority of these theories including Belk’s and Goffman’s theories of self, have been further attributed as consistent with the disciplinary shift towards a broadened perspective of consumer, a change in direction aimed at examining the relationship between the ways in which consumers view themselves and the consumption activities are undertaken (Morgan, 1993).
11 pages (2750 words) Essay
One of the major changes has been shift of the consumer from price to utility. Prior to the recession, the people had higher disposable income and hence had the capability to purchase higher price products of prominent brands. But post recession things have changed.
3 pages (750 words) Essay
Today, we take for granted the fact that no fewer than 300,000 PCs are sold globally each year. In the mid-1970s, however, only “big iron” IBM mainframes
2 pages (500 words) Essay
Leads and sales is the target and in order to achieve that we build high quality links, get benefit from the lower hanging fruits and lots of repetitive work and finally we are able to
3 pages (750 words) Essay
One of the major changes has been shift of the consumer from price to utility. Prior to the recession, the people had higher disposable income and hence had the capability to
3 pages (750 words) Essay
Consumer behavior blogs
I looked around and wondered, why did choose this mall? In order to understand my choices, I looked into consumer behavior. The process involved in satisfaction of desires through buying of
4 pages (1000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us