Consumer Behavior Blog

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Marketing
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Name Professor Module Date What Affects one’s Choices? Every day, we come across different adverts. Whether in the print media, outdoors, or even via the internet, adverts are all over. The issue is not whether they are there but how their presence affects the decisions of those it is targeting…

Introduction

As a man, the society expects you to behave in a certain way with the feminine gender expected to behave in a different way. This means that the adverts must be tuned towards what the society perceives to be feminine or masculine. But what if you pick a product that is feminine or masculine while you are of a different gender? Does it make you a lesser human? The answer is all in the psychological imprint that the society has placed as a benchmark for what we feel and how we are expected to react to these feelings. The feelings are then transferred and commoditized into products which mean that each must pick that which is “gender correct”. All in all, there are those who are oblivious of what people think about their choices. They should not be condemned. Personally, anytime I feel like picking a soft drink and I come across a diet coke or Coke Zero, I do not think about it as a gender-based product. I pick that which I feel is right for me at that particular moment, whether people stare back or whisper in secret. CONSUMER KNOWLEDGE Last week was such an informative outing for me. While I was just walking across the shopping mall, I realized that people were baffled by all the products that were on display. ...
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