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Duality of Beer Marketing: Marketing to Consumers and Businesses - Term Paper Example
Author : klockoclair
Pages 12 (3012 words)
The Duality of Beer Marketing: Marketing to Consumers and Businesses BY YOU YOUR SCHOOL INFO HERE DATE HERE The Duality of Beer Marketing: Marketing to Businesses and Consumers Introduction The beer industry is complex and dynamic, a business environment characterized by significance in marketing to outperform larger and smaller beer brands both domestic and international…
Diverse buyer segments and inability to differentiate product highlights the methodology by which major beer producers focus on brand establishment with consumers and businesses. The complexity of target consumers desired by large beer producers is too difficult to express substantially, as each brand in major beer producer product lines looks to target based on lifestyle, needs fulfillment, resource procurement, or other psychographic attributes known in key market segments. Consolidation of distribution practices, as one example, is generally done in this industry as a matter of cost reduction or cost improvement, marking the dynamics of the business-to-business marketing environment. Establishing a brand relationship with the business environment requires staying dedicated to logo presentation and utilizing a significant merchandising effort such as POP or distribution of free consumer promotional merchandise. This report took a qualitative approach to identifying the duality of beer marketing in this industry, focusing on consumer-based attributes and the B2B environment. ...