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Essay example - Marketing plan for COCA COLA
Pages 16 (4016 words)
MARKETING PLAN FOR COCA-COLA Name ………………………………. ……………………. Table of Contents Table of Contents 2 Executive Summary 4 Introduction 5 Coca-Cola: Company Overview 5 Environmental Scan 6 Internal Analysis 6 Mission, Vision, Objectives and Growth strategies 6 External Analysis 7 Economic Environment 8 Social Environment 8 Ecological Environment 8 Technological Environment 9 Competitor Analysis 9 SWOT Analysis of Coca-Cola 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Marketing Objectives 12 Developing Marketing Strategies 13 Marketing Mix Strategy 13 15 STP Strategy 16 Segmenta…
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5). From the economic perspective, marketers create utility or benefit in forms of time, ownership, place etc (Boone and Kurtz, 2009, p. 5) that produce the want satisfying power for the ultimate users of the products or services in the market. The contemporary marketing environment is highly complex and dynamic due to the influence of technology, competition, and globalization and so on and therefore no marketer would be able to succeed in its market landscape unless it plans better for the future. In order to identify marketing potential and threats for a particular product or service, the marketer has to foresee how different marketing variables can impact its business. ...
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