Got a tricky question? Receive an answer from students like you! Try us!

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students - Essay Example

Author : owaelchi
Download 1

Summary

This study aims at analyzing the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students through a primary study made with a participant group of fifty users of Smartphones on university campuses, using a questionnaire to collect data…

Extract of sample
The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students

dissertation started with an introduction to the iPhone technology of Apple and the innovations that it brought to the Smartphone market. The paper focused on the recently increased use of iPhone by university students as compared to other brands of Smartphones or the feature phones. The research objectives were to analyze the effectiveness of the marketing techniques employed by Apple for increasing sales of the iPhone among students, the perception of the students concerning the cell phone, and the customer ratings regarding the degree of satisfaction with the pertinent product. The literature review provided a means of secondary research about the topic, and pointed towards gaps in the existing research which this study has hoped to fill. The methodology used for the collection and analysis of data was quantitative in nature in order to substantiate the presumed results of the study, and to establish the success and effectiveness of the marketing techniques of Apple for iPhone sales among students. To this end, questionnaires were used among a sample group of 50 university students through email and in person, and the data collected was analyzed for commonalities. The study then discusses the findings of the data, and makes analysis with regard to those findings in order to draw conclusions regarding the research objectives, already described. ...
Download paper

Related Essays

How iPhone Maker Apple Competes Across the Smartphone Market
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales. The marketing of the iPhone was done in tandem with the branding that Apple had in place, providing a platform from which to launch the revolutionary product. …
6 pages (1506 words)
Market Segmentation in Apple
“An example of one product and multiple segments would be Apple’s iPod which was produced and targeted towards different demographic segments including male and females, different age levels and different income levels” (Elements of a Successful Business Plan: Market Segmentation n.d., p. 5). …
4 pages (1004 words)
Competitive Forces and Strategic Issues in the Smartphone & Tablet Industry. Apple Inc.
According to Utterback and Abernathy (1975) such a shift in a company’s strategic focus can be a major challenge but also have important competitive benefits. The challenge arises for example from the need of organizational restructuring and acquiring new capabilities to enable a successful transition from products to processes. The important benefits in this case were that the change in strategic shift allowed the organization to take advantage of the effects of the technological discontinuities to the industry. …
24 pages (6024 words)
Factors influencing the brand loyalty on Apple iPhone in the UK market
. 2.1 Apple iPhone differentiation mechanisms. 2.2 The concepts of customer satisfaction and customer attitude. 2.3 The concepts of brand trust and brand image. 2.4 Customer relationship management (CRM). 2.5 Psychographic-based market characteristics triggering brand assessment 2.6 Assessments leading to brand loyalty. 2.7 What market currently sustains brand loyalty for iPhone?. 2.8 Hypotheses. 3. Study methodology. 3.1 Study limitations. 3.2 Ethical considerations. 4. Findings. 5. Discussion. 5.1 Hypotheses justification. 6.
40 pages (10040 words)
Research Term Paper- Apple iPhone
The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn the fortunes of the organization. The CEO’s statement of placing an Apple at every desktop and his policy of continuous innovation helped the company emerge as one of the most successful brands of the…
7 pages (1757 words)
The New Improved Iphone by Apple Co.
The device comes with a range of modern innovations that are a major preference to consumers and also the corporate world. It incorporates the latest operating system iOS 5.0, satisfying the yearning for the modern executive market where one can fit their offices in their pockets. Being the successor of the iPhone, it comes with an additional uninsulated stainless steel frame, functioning as the antennae for the device. Additionally, it has an Apple A4 processor and an RAM capacity totaling 512 MB. The elegance that comes with the iPhone 4 demands the setting of an executive, high class member…
3 pages (753 words)
Branding,Competitive Analysis, Apple iPhone 5 and Microsoft Windows.
They also may not have the funds required to brand the firm appropriately. One common technique used is by offering dramatic discounts or free stuff. Consumers will always be attracted by these techniques, but the key is to secure them as a long-term customer once they have been hooked on the brand. Advertising also plays a key role in the branding of any small business. For a business to develop a popular brand identity, it is important to reach as many consumers as possible. Some small business owners may not be able to do this on a large scale, so it is important that they get out into the…
2 pages (502 words)