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Study of Consumer Buying Behavior towards cars - Essay Example

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Study of Consumer Buying Behavior towards cars

Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and urban sector and easy finance made accessible to all class of people by the financial institutes, the domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new players like Toyota, Nissan, Ford, and BMW are all set to venture within the Oman marketplaces heating up the competition further. One major element that may assist the businesses is advertisement and study of the customer perception about the product. This paper conducts a depth research on the customer’s notion of various cars in the Oman market and determines the key factors which influence the sale of each vehicle. The importance of selecting the Oman marketplace is explained within the introduction. The literary section reviews about common market perceptions methods. A general overview of the few branded vehicles famous in Omen is offered. An in depth study was carried out amongst various classes of individuals who've the power to determine what car to buy. The outcomes are analyzed using the various empirical ways to determine the factual results. Based on the study conducted, suggestions to the chosen brand names are framed. Determining just how much the customer wishes to recommend the vehicle they are using for other people is a vital factor in figuring out the quality of the vehicle as well as the consumer satisfaction. Research on this information can help the companies produce better goods and improve their sale considerably. The study will monitor the consumer purchasing behaviour in a detailed way with reference to various cultural, political and physical aspects. Introduction Measuring this customer satisfaction or customer notion will help in enhancing the long run products and increasing the net profit for the business. Sufficient research on consumer buying conduct is important to complete exactly the same. The research of customer conduct is the understanding of how individuals behave within the buy scenario. The task of marketer is to satisfy and fulfil target customers requirements and wants. But, “knowing customer" is not an easy job. Understanding the buying behaviour of the target market for its business products is an important job for the marketing department. Any person satisfied with a product’s quality, suggests it to others. Word of mouth and consumer satisfaction play an important function in figuring out market opinion about any product, particularly an automobile like car. It is this marketplace perception that decides the achievement of a company and so it is extremely important for the car manufacturers to study the present customer’s satisfaction and their opinion on recommending it to others. The views of existing owners of an automobile are extremely essential for new clients because it assists them in making the correct purchase decision. To understand the concept of buying perception the project highlights the factors that influence the purchasing choice of a customer. The most important factors under consideration would be 1. The cost ...Show more


Study of Consumer Buying Behaviour towards Cars” Table of Contents Executive Summary 1. Introduction 1.1 The Oman Market 1.2 Important factors in studying Consumer Buying behaviour a. Different Ways of Buying Behaviour b. Various Consumer Buying Roles c…
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