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Study of Consumer Buying Behavior towards cars - Essay Example
Author : ubrakus
Pages 58 (14558 words)
Study of Consumer Buying Behaviour towards Cars” Table of Contents Executive Summary 1. Introduction 1.1 The Oman Market 1.2 Important factors in studying Consumer Buying behaviour a. Different Ways of Buying Behaviour b. Various Consumer Buying Roles c…
Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and urban sector and easy finance made accessible to all class of people by the financial institutes, the domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new players like Toyota, Nissan, Ford, and BMW are all set to venture within the Oman marketplaces heating up the competition further. One major element that may assist the businesses is advertisement and study of the customer perception about the product. This paper conducts a depth research on the customer’s notion of various cars in the Oman market and determines the key factors which influence the sale of each vehicle. The importance of selecting the Oman marketplace is explained within the introduction. The literary section reviews about common market perceptions methods. A general overview of the few branded vehicles famous in Omen is offered. ...