StudentShare solutions
Triangle menu

A Brand Plan report for Cadbury - Essay Example

Not dowloaded yet

Extract of sample
A Brand Plan report for Cadbury

In the year 1969, Cadbury merged with Schweppes and it was named as Cadbury Schweppes PLC. In February 2010, Kraft Foods took over the company and Cadbury PLC is now its subsidiary which is an international organization; it is commonly referred to as Cadbury in the market (Kraft Foods, 2011). Currently, it has its presence in more than sixty countries and has a workforce of more than fifty thousand people (Wallace, 2010).
Strategically, the company has been positioned in the market as the leading supplier of chocolate and sugar confectionary worldwide. Since 1905, ‘Dairy Milk’ is the most successful product of the company that has given it a top ranking in the confectionary industry (Burns, 2008). In terms of revenue, Dairy Milk has grown to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong core pillars i.e. premium quality, value for money and sound advertising (Infor, 2010).
The mission statement of Cadbury is “to be the best and biggest confectionary company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the company’s core capabilities.” (Shelley, 2009)
...
In terms of revenue, Dairy Milk has grown to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong core pillars i.e. premium quality, value for money and sound advertising (Infor, 2010). 2.0 Mission Statement of Cadbury The mission statement of Cadbury is “to be the best and biggest confectionary company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the company’s core capabilities.” (Shelley, 2009) 3.0 Situation Review 3.1 PEST Analysis Since the business environment is changing at a fast pace, it has become vital for every organisation to ensure that it monitors the happenings that are taking place in its surrounding so that it can manage its operations effectively and alter the business plans and strategies accordingly (Kepferer, 2005; Kotler & Keller, 2005). The PEST analysis of confectionary industry of UK is discussed below: 1. Political – There are various policies and legal requirements that Cadbury will have to comply with to ensure that it conducts its business operations within legal and ethical business operation boundaries such as Weight and Measures Act, Minimum Wages Act, Equal Employment Opportunity Act, Trade Description Act and many more. 2. Economic – An increase in per capita income means that the people will have more money to spend, even better penetration opportunities in developing countries that can increase the revenue amount and increase in demand is expected as there is an increase in the urban population. 3. ...Show more

Summary

“To be the best and biggest confectionery company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the company’s core capabilities”…
Author : declan07
A Brand Plan report for Cadbury essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"A Brand Plan report for Cadbury"
with a personal 20% discount.
Grab the best paper

Related Essays

Declaration of originality
U.S. based Food Company acquired British chocolate giant Cadbury’s in January 2010. Kraft paid $ 19.4 billion for the acquisition of Cadbury’s. Through this acquisition, Kraft aims to create a global confectionery leader.
22 pages (5500 words) Essay
Analyse the change process during the takeover of Cadbury by Kraft and critically evaluate the management of that change process
?…………………………………………….6 Conclusion……………………………………………………………………………………………………………….9 Sources Used……………………………………………………………………………………………………………..10 The Takeover of Cadbury by Kraft: Implications for Organisational Change Context Introduction Change is inevitable in any organisation.
12 pages (3000 words) Essay
An report for the subject Contemporary Developments in Business and Management
Competitors are quicker than ever in copying ideas; therefore companies constantly need to think up new value-adding features and benefits to win the attention and attention of these choice-rich and price-prone
15 pages (3750 words) Essay
Business report for Cadbury
The company has been strategically successful company for many years and its recent takeover by Kraft where it has created certain uncertainties about the company’s brand and product
10 pages (2500 words) Essay
Business improvement and change for Cadbury plc UK
Cadbury plc, which was previously known as Cadbury Schweppes plc is a sweet shop company. The Company is occupied in the confectionery trade, with contribution across the three classes of chocolate, gum, and candy.
6 pages (1500 words) Essay
Craft and Cadbury horizontal merger as means of company growth
The real ‘wave’ of merger and acquisition first took place during the period of 1886-96. Since then M&A is found to be playing an important role in shaping the structure of any industry. It is found that in
4 pages (1000 words) Essay
Brand Management
The Cooperative group is owned by the members and the profits are distributed twice a year based on the cooperative principles. The Cooperative food is a
18 pages (4500 words) Essay
CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT)
This business report is based upon Cadbury Plc, a UK based company operating in confectionery industry. Cadbury Plc is the subsidiary company of Kraft Foods, a US based company operating in the same industry. The report provides an
10 pages (2500 words) Essay
Brand plan
think about the top bracket of the consumer market belonging to the rich and affluent class and the niche watch brand area for fashion purposes rather than regular use. “Rolex” watches belong to the topmost tier in the watch and jewellery spectrum. The name Rolex is a
5 pages (1250 words) Essay
Cadbury
In my opinion, it is possible, and highly desirable to use the philanthropic principles of the Cadbury family to manage a business today; businesses should not just focus on making profits for themselves, there should be some effort put in to somehow improve the life of
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation