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development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company - Essay Example

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Author : vhoeger

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Marketing Plan for Nissan the Automobile Company – Part II Student ID Number & Code Date Total Number of Words: 2,311 Executive Summary As part of the marketing plan for Nissan Z-sports car, this report will provide the readers with a clear environmental analysis using the PEST framework, competition analysis, and target customer analysis…

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development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company

Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary ………………………………………………………………. 2 Table of Contents …………………………………………………………………. 3 1.0 Introduction ……………………………………………………………….. 4 2.0 Main Purpose and Marketing Research Objectives ………………………. 4 3.0 External Marketing Analysis ……………………...……………………… 4 3.1 Environmental Analysis ……………….………..………………… 4 3.1.1 Political Factors …………………..…………………….. 4 3.1.2 Economic Factors ……………….………………….….. 5 3.1.3 Social or Socio-demographic Factors …...……………... 5 3.1.4 Technological Factors ..…………………………...……. 6 3.2 Competition Analysis …………………………………….………. 6 3.3 Target Customer Analysis ……………………………….………. 7 4.0 SWOT Analysis ………………………………………………..…………. ...
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