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Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company - Essay Example

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Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company

Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary ………………………………………………………………. 2 Table of Contents …………………………………………………………………. 3 1.0 Introduction ……………………………………………………………….. 4 2.0 Main Purpose and Marketing Research Objectives ………………………. 4 3.0 External Marketing Analysis ……………………...……………………… 4 3.1 Environmental Analysis ……………….………..………………… 4 3.1.1 Political Factors …………………..…………………….. 4 3.1.2 Economic Factors ……………….………………….….. 5 3.1.3 Social or Socio-demographic Factors …...……………... 5 3.1.4 Technological Factors ..…………………………...……. 6 3.2 Competition Analysis …………………………………….………. 6 3.3 Target Customer Analysis ……………………………….………. 7 4.0 SWOT Analysis ………………………………………………..…………. ...
8 5.0 Marketing Programme …………………….……………………………… 8 5.1 Product ……………………………………………………….…… 8 5.2 Branding ………………………………………………………….. 9 5.3 Promotion ………………………………………………………… 9 5.4 Pricing ……………………………………………………………. 9 5.5 Distribution ………………………………………………………. 10 6.0 Implementation Schedule ………………………………………………… 10 7.0 Conclusion ……………………………………………………………….. 11 Appendix I – PEST Analysis ……………………………………………………… 12 Appendix II – SWOT Analysis ……………………………………………………. 13 References ……………………………………………………………………..… 14 – 17 Bibliography ……………………………………………………………………. 18 – 21 1.0 Introduction In preparation for the upcoming 2013, Nissan Z-sports car made a dramatic come back to the market with its 370Z (Star Motoring 2012). To enable the company increase its ability to sell this particular sports car model, a marketing plan will be presented on behalf of the company. 2.0 Main Purpose and Marketing Research Objectives The main purpose of this marketing research plan is to enable the company increase its total net revenue by up to 10% over the next 6 months after 370Z is sold in the market. The main marketing research objective is to apply different marketing theories in the case of Nissan. In response to the main purpose of this study, the following research ...Show more

Summary

Marketing Plan for Nissan the Automobile Company – Part II Student ID Number & Code Date Total Number of Words: 2,311 Executive Summary As part of the marketing plan for Nissan Z-sports car, this report will provide the readers with a clear environmental analysis using the PEST framework, competition analysis, and target customer analysis…
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Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company essay example
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