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Undergraduate Internship Report - Essay Example

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Undergraduate Internship Report

Moreover, my regards go to my entire family for giving me emotional and financial support throughout the entire Bachelor’s degree program both in theory and in practical sessions. The six weeks’ internship program at the Center of Excellence - College of Business Administration in the marketing department was part of the Bachelor in International Business that is offered by my school. The internship entails working with professionals in the work place and gaining one-on-one experience in the field. During this period of time, I was expected to put most of what I have continuously being taught during the lectures at my school in practice. Moreover, in the beginning of my internship I was asked to come up with a marketing plan that is well researched, and give details on how I am capable of working on it, as well as market the products to current and potential clients. During this period, I learnt several marketing approaches, such as placing products and services on media aimed at the general public who are the current and potential clients. I also learnt how to communicate with potential clients, and acquired the patience that is required during marketing. Moreover, my internship basically entailed attending meetings that were held by my tutor. My colleagues and I continually worked on brainstorming to come up with ways of managing and marketing various services that were being offered by the center. Table of Contents 1.1Acknowledgements: 2 1.2Executive Summary 2 1.3introduction 5 1.3.1Company Description 5 1.3.2My Mission 5 Marketing plan for the Center of Excellence Introduction 7 1about the Center of Excellence 7 1.4Current situation 8 1SWOT Analysis 9 1.4.1Strength 9 1.4.2Weakness 10 1.4.3Opportunities 10 1.4.4Threats 11 1Market segmentation, target market and positioning 16 1.5Methodology 17 1.6Recommendations 18 1.7Summary 19 1.8Learning experience 20 1.9Conclusion 21 1.3 introduction 1.3.1 Company Description This year The University of Business and Technology finally got recognized as an official University from the National Commission for Academic Accreditation & Assessment. Hence, becoming one of the most prestigious universities, and carrying under its name four different colleges: College of Business and Administration, College of Advertising, College of Engineering and Information Technology and college of Master of Business and Administration. My internship was held at the Center of Excellence, which is under the prominent College of Business and Administration. I have created a timeline for the UBT to show its success journey as a business from its early stages when it was no more than a small institute to what it is today a well recognized university in the education market. Please see the UBT timeline below. 1.3.2 My Mission Job description: Responsible of creating the Marketing plan for the Center of Excellence and continuing education for year 2013 Detailed job description 1. Creating SWOT analysis for the Center of Excellence and continuing education. 2. Creating Marketing plan for the center based on the SWOT analysis. 3. Supervise the designing and creating of marketing material and printouts. 4. Responsible of the digital marketing activities of the Center of Excellence: Creating Digital marketing plan, including advertising through the Internet, ...Show more


It is a basic concept that is required for making products/services and corporate branding successful. It should consist of the organization’s strategy on the bases of the section and the expected clientele, as well as trends for making the services successful…
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Undergraduate Internship Report essay example
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