Public relations plan for Pilsner Urquel

Public relations plan for Pilsner Urquel Research Paper example
Undergraduate
Research Paper
Marketing
Pages 13 (3263 words)
Download 0
Despite of being one of the premier and famous beer brands in US, Pilsner Urquell has been facing serious issues in the market of United States mainly because of the fact that the beer provided in United States is not as fresh as that served in the Czech Republic…

Introduction

This is because of the three main factors which are time involved during shipping, temperature, and light. The company is trying to overcome this issue by coming up with new supply chain and shipment solutions. At the same time it is important for the company to come up with effective and efficient PR plan to communicate the new improvements in the supply chain to the key audience and gain back the trust of the consumers in the market of United States. This in turn will allow the company to increase its sales and capture more market share. The company is already involved in different PR and marketing activities in this regard like recently company celebrated its 170th anniversary and arranged a complete program and event in this regard (Bloomberg Businessweek; SAB Miller, b). Along with this the company organized second annual master home brewer competition (PR Newswire, a).
In this report an attempt has been made to understand the market research process of the company and provide them with the PR plan on the basis of the current situation of the market and industry.
In order to come up with the proper public relation plan it is important to do the initial research of the background situation and overall industry trends in effective and efficient manner. This in turn facilitates the company to come up with the PR plan which is effective and conveys message to all target market. The market research can be done either through secondary research sources and methods or primary research sources and methods. ...
Download paper
Not exactly what you need?

Related papers

Public Relations
ORGANIZATIONAL FUNCTIONS OF PUBLIC RELATIONS The focus of organizational functions of public relations is in protecting the company’s reputation and making sure that it maintains a cordial relation with its stakeholders. Following are some of the functions of Public Relations department in an organization: INTERNAL RELATIONS This is one of the most important and crucial aspects of public…
Public Relations
Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, compensation of damages or lives lost because of a tragedy caused by the activities of an organisation. Public relations in BP plc BP plc is a British multinational oil and gas company that has faced constrained public relations over the past…
Public Relations
The primary reasons behind their failure to effectively, efficiently and consistently practice the PR have been further attributed with the lack of proper resources and ineffective time management as well as faulty resource allocation (Gale, 2007). Contextually, involving in community development activities is often considered as a vital strategy for promoting relationships as well as developing…
Public Relations
If successful, this public relations can be translated into healthier bottom lines for the firm. Public relations can be considered as part of an overall comprehensive corporate communications plan, which includes advertising activities, sales promotions, merchandising, corporate social responsibility (CSR) and direct sales. The big idea behind a good public relations campaign is to project a…
Public Relations
This paper will explain societal and organizational functions of PR, citing an example of an issue from an organization. It will further explain how the example used would be addressed both on societal and organizational levels. American Apparel is a youth attire brand in the United States that employs the services of professional designers, marketers and managers. Being among the top homegrown…
Public Relations
The importance of public relations is necessary in all kinds of organizations as mainly synergy between organizational goals with employees performance is important. Organizations that spend time and money on public relations are deemed to be more successful in the industry (Travis, 2012). There are two mainstream dimensions of public relations; organizational functions and societal functions. The…
Public Relations
This study examines the public relations campaign used by Cafe Royal with a view to identifying how public relations is conducted in practice and how theory is adopted to this practice. This research can therefore explain and expound on theory and theory development in public relations and its coordination with marketing communications. The results of the study are discussed with reference to…