The report will also outline some of the competitors in this market that pose a challenge to the operations of Colgate in the oral and dental health care industry. 1.1 Background information about Colgate According to its official website, Colgate was established in 1806 and it was founded by William Colgate. To date, Colgate is regarded as the world’s leader in oral and dental health care and it offers products such as toothbrushes as well as toothpastes. Colgate operates in more than 200 countries though it is based in the US. According to Berger (2010), Colgate has a market share of 44,4 % in the world’s toothpaste industry and it operates in more than 200 countries. The company posted a profit of $3, 615 in the financial year of 2010. The brand is very popular in different countries. For instance, Colgate enjoys a lot of positive consumer response in large emerging economies such as India and Brazil. The company also offers different sizes of toothpaste to different customers. 2.0 Situational analysis of the marketing environment (SWOT) Basically, “SWOT analysis is a useful instrument that is used to help managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,” (Strydom, 2004, p. 31). SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T) and these factors help the company determine its current position in the market in order to map an effective strategy to realize its intended goals. The table below shows the SWOT analysis for Colgate. Table 1: SWOT analysis for Colgate Strengths The company has good human resources management practices which entails that it has a dedicated workforce The company also uses effective marketing strategies in selling its products Innovation is prioritized in terms of product development and it incorporates dental professionals in its operations Colgate is a leader in dental hygiene The company operates in many countries across the globe Weaknesses The major weakness of this company is that it spends less on media advertising compared to its rival competitors Opportunities The major opportunity of the company is based on the aspect related to growing dental hygiene market across the whole world. The emerging markets also provide a good opportunity for Colgate Threats The major threat faced by Colgate is related to competition from other rival competitors. There are chances of substitute products being offered by other companies and this affects price of products offered. The other threat is related to currency fluctuations in different countries where Colgate operates Basically, the managers in a company should take advantage of the company’s strengths and opportunities while they put measures in place that are designed to minimise the weaknesses and threats. This section explains in detail the contents of the
Table of contents 1.0 Introduction 2 1.1 Background information of Colgate Co. 2 2.0 Situational analysis of the market (SWOT) 3 3.0 Brief overview of competitors 5 4.0 Target Market 7 4.1 General information about consumer behaviour 7 5.0 Marketing mix for Colgate 8 5.1 Product 9 5.2 Price 9 5.3 Place 10 5.4 Promotion 10 Bibliography 12 Phase 1 1.0 Introduction Colgate is regarded as the world market leader in oral hygiene products such as toothpaste and it can be noted that this product line is made up of various brands that are very strong in different markets (Berger, 2010)…
In her complaint, Mel should give complete details of the potential ways in which she was discriminated against by Mr. Tenshus. These details include but are not limited to the details of the discrimination, the time, location, and context in which it occurred, any concerns that Mel might have regarding the possibility of the situation to get worse, and the contact details of witnesses (Tenants Advice Service, 2009, p.
The key findings of the study were that in Boeing, decisions are made by the CEO or the leaders of the company, but there is a great amount of involvement of the executives. On the contrary, the strategic decisions at Airbus are solely taken by the CEO and as a result of that he or she is held accountable for any superfluous occurrence.
It will look at the respective reasons why people are resistant to change and the various methods to use in managing and motivating them to accept the change process. It will then dive into examining how this change process will be executed with particular attention to leadership style that can ensure continuous success of the process.
In fact effective HR policies are being a used as a tool to take on today's competitive environment by many international organisations. The workforce is one of the key stakeholders in the business, requiring fullest attention. Managing other operations and activities become far more convenient if a company is able to have a pool of talented and motivated workforce.
This is because the present-day company needs to cope with a fast-changing environment that brings with it a multitude of challenges to its viability - globalisation, new technologies, stricter regulations, increased competition, pickier customers, unpredictable market behaviour, social and political disturbances, higher costs of labour and raw materials, etc.
All the brands of Colgate Palmolive are well trusted and frequently used in most of the parts of the world. Colgate Palmolive is a multi billion dollars company. Founded in 1806 and having the experience of being in the market for more than 200 years and being the market leader through its worldly renowned brands, Colgate Palmolive is a market leader in its industry.
Employees become one of the most important assets of an organization. Having a qualified and competitive workforce can help and organization cut an edge in the market. They help an organization to form a competitive edge in which may be difficult for competitors to have.
economic theory and transaction-cost theory. The economic theory is ‘responsible for the myths about incentive pay and monetary motivation. This model presumes that human behavior is rational, therefore
This study looks into Ooredoo, the company that was operating on a monopolistic basis until 2006 when a law restructuring ICT sector was enacted. Its main competitors include Vodafone, Telenor, and Zain. However, Ooredoo, has been experiencing stiff competition especially from Vodafone and Telenor in regard to mobile phone services.
10 pages (2500 words)Case Study
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