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Managing Case Study on Colgate Co.
Pages 10 (2510 words)
Table of contents 1.0 Introduction 2 1.1 Background information of Colgate Co. 2 2.0 Situational analysis of the market (SWOT) 3 3.0 Brief overview of competitors 5 4.0 Target Market 7 4.1 General information about consumer behaviour 7 5.0 Marketing mix for Colgate 8 5.1 Product 9 5.2 Price 9 5.3 Place 10 5.4 Promotion 10 Bibliography 12 Phase 1 1.0 Introduction Colgate is regarded as the world market leader in oral hygiene products such as toothpaste and it can be noted that this product line is made up of various brands that are very strong in different markets (Berger, 2010).
The report will also outline some of the competitors in this market that pose a challenge to the operations of Colgate in the oral and dental health care industry. 1.1 Background information about Colgate According to its official website, Colgate was established in 1806 and it was founded by William Colgate. To date, Colgate is regarded as the world’s leader in oral and dental health care and it offers products such as toothbrushes as well as toothpastes. Colgate operates in more than 200 countries though it is based in the US. According to Berger (2010), Colgate has a market share of 44,4 % in the world’s toothpaste industry and it operates in more than 200 countries. The company posted a profit of $3, 615 in the financial year of 2010. The brand is very popular in different countries. ...
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