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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market - The Case of Vietnam - Literature review Example

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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market - The Case of Vietnam

All relevant literature dealing with the impact of global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector have been included in this chapter. Moreover since the research study takes a case study approach of studying the impact of economic downturn on Vietnam, the economic and business scenario in Vietnam and its automotive industry and the impact of the economic downturn would also be discussed here. ...Show more

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THE EFFECT OF ECONOMIC CRISIS TO THE MARKETING STRATEGY OF VOLKSWAGEN IN ASIAN MARKET - THE CASE OF VIETNAM Table of Contents Table of Contents 2 Literature Review 3 1.1Introduction 3 1.2 Impact of Economic Downturn in the Automotive Industry 4 1.3 Doing Business in Vietnam 12 1.3.1 Business Environment in Vietnam 12 1.3.2 Vietnam’s Automotive Industry 14 1.4 Vietnam- Oil Consumption 16 1.5 Changing Consumer Behaviour in the Automotive Industry 18 1.6 Competitive Environment in the Automotive Industry 21 1.7 Determining the Marketing Strategy 22 1.8 Adopting Digital Marketing Strategies in Financial Crisis Situations 25 1.8.1 Marketing Resource Allocation Challenges 25 References 30 Literat…
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