How Hersheys company emerged to a multibillion-dollar organization - Research Paper Example

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How Hersheys company emerged to a multibillion-dollar organization

This research will begin with the statement that Hershey Company that was known as the Hershey Foods Corporation until April 2005 and is commonly known as Hershey’s now is the largest manufacturer of chocolate operating from North America.  It is headquartered in Hershey, Pennsylvania. It was founded by Mr. Milton S. Hershey in the year 1894 and was named the Hershey Chocolate Company that was also a subsidiary unit of the Lancaster Caramel Company. It is especially known for its milk bar chocolates, chocolate bars, candies and baking products. Apart from its chocolate products, the company is also well known for its philanthropic activities. The internal analysis of a company provides information about its core competencies, as well as functional analysis; in order to establish the firm’s core competencies, Porter’s value chain model can be used.  Core Competencies and Unique Resources - The core competencies should possess four traits. They should be valuable to the customer, the competencies need to be unique, the competencies should be durable and difficult to imitate and the competencies need to be developed in a way that they cannot be substituted by any other means. The core competencies of Hershey’s lie in the fact that the company is a well-known organization in the chocolate and confectionery industry. It is hugely popular because of its chocolate bars, particularly the S'more. The second competency of Hershey is the quality of the product. ...Show more

Summary

The idea of this research emerged from the author’s interest and fascination in how Hershey emerged from a single unit company to a multibillion-dollar organization. The company has a strong position in the market as has been shown in the SWOT analysis and the BCG matrix.

Author : zlangworth
How Hersheys company emerged to a multibillion-dollar organization essay example
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