The questions took both the open and closed format. The data thus collected was analysed using SPSS version 19 and the results presented in graphical, tabular and arithmetic formats. The questions were designed to draw as much feedback as possible on the satisfaction levels of clients in terms of product quality, affordability and service. There was one question which was inferential and it was aimed at establishing the respondents’ loyalty. The multiple choice format and Likert based scales which is a preferred method for determining ranking of answers (Huck 76; Creswell 98) were used. The questions were set with the assistance of findings from previous studies and the questionnaire was self administered. The questionnaire was constructed with the eventual purpose of analysis in mind. The setting of the research questions was done with reference to previous research done in competing firms and the multiple choices were double checked to ensure that they captured all necessary aspects of the research. Care was taken to use only positive statements and the questionnaire was in easy to understand language and was checked for grammatical errors, spelling and punctuation to ensure all respondents understood it in the same manner (De vaus, 62). The return rate for the Questionnaire was 100% since it was self administered. 9 Results and Findings 11 1.0 Descriptive results for demographic variables 11 2.0 Preliminary results of main outcome measures 12 The main aim of the study was to establish the level of loyalty and contentment among McDonald’s clients, In this regard, major selling points of McDonalds were identified and respondents questioned on how they rated them. Table 2 presents a summary of the qualitative variables. 12 Hypothesis Tests 15 Discussions and Recommendations 16 Works cited 19 Executive Summary: Businesses do not operate in a vacuum. They operate in an environment peopled with individuals otherwise referred to as the customers, suppliers, the civil authorities, diverse economic and social factors, entrepreneurs and shareholders as well as homogenic institutions otherwise known as competitors. A business has to navigate all these factors so that to remain economically viable (Israelite, 27). In the current research, the Lausanne Franchises of McDonalds are faced with imminent competition from the entry of McDonalds perennial competitor; Burger King. This entry is presumed to be sometime in December of this year. The entry of a competitor always heralds new challenges to be surmounted by any company. The customers being the main source of revenue also become, at such times, an important source of information. In this regard, McDonalds Lausanne commissioned this study to establish whether their current customer base is under threat from this new entrant. The company wants to be pre-warned of any customer migration possibilities and by thus put in place customer retention strategies that will preempt any negative impacts on their business positions from the imminent competition. The research was carried out among existing customers to establish their contention with the variety, price, quality and service offerings of the Franchises. The
The impact and implications of Burger King's arrival in Lausanne for Mc Donald's McDonalds Franchises, Lausanne, Switzerland. Table of Contents Table of Contents 2 Introduction: 4 Secondary Research: 5 Qualitative Research: 8 Study design 8 Recruitment and participants 8 Data Collection 9 The survey investigated the behaviours and customs of the subset to identify loyalty trends and satisfaction levels…
Burger King Inc Organisation Strategy Name Institution \ Burger King Inc Organisation Strategy Executive Summary The contemporary intricate and systematic changes in global and local markets have compelled modern profit making entities to focus their attention in instituting and transforming their operation and management strategies.
Some of the American franchises have made it big internationally including the industry leader McDonald’s. McDonald’s participates in the burger segment of the industry. The biggest players in that segment are McDonald’s and Burger King. These two companies have had intense competition over the years and their marketing efforts target each other on many occasions.
Stephen King was born in 1947, in Portland, Maine. His first foray into writing was working on the weekly column for his college newspaper, The Maine Campus. His first professional short story was The Glass Floor, which was published in 1967 in Startling Mystery Stories.
With the struggling economy these days, In-N-Out Burger needs to consider alternatives to the current markets in which it is involved in. There is potential growth in other states around America, but with the economy so fragile, it may not be the best move.
2011 research shows that Burger King operates restaurants in 12,300 places serving over 11 million customers daily in 76 countries and regions worldwide. Best thing of Burger King’s is there unique flame broiled burgers. The process which Burger King is using in making the mouthwatering burgers is hard for other fast food chains that fry their burgers instead.
It is during one of these protests in 1963 that MLK and other activists were brutally arrested in Birmingham, Alabama, for violating court injunction issued by the State Circuit court against protests. While he was confined in the jail, King spent four days writing a letter that was known as “Letter from Birmingham Jail” dated 16 April 1963.
Before patients can decide where to seek medical attention, they have to consider a few factors such as the urgency of their medical attention, the nature of their accident of emergency and the proximity of the medical services (Design Council, 2012). For this reason, one may find that many people have arrived seeking for medical attention, yet they may not be insured by that hospital.
The basic assumption that governs the theory of goal attainment is that both nurse and patient, in a nursing environment are human beings and both of them are part of an open system which freely interacts with the environment (Meleis,2007). The basic
is also the question as to whether an otherwise appropriate administrative inspection is unconstitutional as the key purpose of the statute authorizing the search, which is deterrence of crime, is similar to the purpose of penal laws as the inspection might reveal violations of
are a unique subject and, therefore, English as a language to immigrants is not an option, but a necessity to them in order to carry out the daily dealings within the new life context. The fact is a provision that is mandatory regardless of all challenges that the stakeholders
3 pages (750 words)Research Paper
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