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Analysis of Advert Contents Introduction to Consumer Behaviour 3 Nike: Ad Appeal 3 Marketing Concept 4 Segmentation 4 Market Targeting 5 Positioning 6 The Marketing Mix 6 Other Factors 8 Consumer Decision Process 11 Conclusion 11 Reference 13 Introduction to Consumer Behaviour Consumer behaviour is said to be dynamic, complex multidimensional and the marketing decision are based on the assumption of consumer behaviour.
3). Marketing strategy is a plan to which the firms should adhere to so to have an upper hand over its competitors and plans to achieve the desired objectives. In formulation of the marketing strategy and to sell the product effectively, analysis of cost benefit should be undertaken. Nike: Ad Appeal Nike is the leading innovator in footwear for the athletic including apparels, accessories and equipment. Mission of Nike is to bring inspiration along with innovation to each and every athlete across the globe. Nike’s consumer affairs mission aims to provide the customers with the highest standard of service building loyal consumer relationship across the globe (Nike, 2011). The above prints advertisement describes the advertising strategy along with the aim and motive of the company. Nike mission is to provide innovative and comfortable footwear, apparel and other accessories to the athletic around the world and this is depicted truly through the above given prints advertisements. ...
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